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Post a post Philosophy di Lorenzo Serafini is opening the doors of the upcoming fashion show to the public.
The brand, controlled by EF Group, is launching a competition on Instagram to give five people the chance to attend the show during Milan Fashion Week from September 21 to 26.
Starting Monday, users are invited to share their favorite brand of food on their accounts via an Instagram story.
The competition will end on September 19, the company will name the winners of the golden tickets that will provide space for the event, which will take place on September 24 in Palazzo Mezzanotte, the building that houses the Italian Bourse.
Milan Fashion Week is about to close the EF Group agenda as the company controls the Alberta Ferretti, Moschino and Pollini labels. Alberta Ferretti will present the show on September 21, while Moschino will introduce its Spring 2023 collection the following evening. Accessories brand Pollini will host a presentation on the eve of the Philosopher’s Show on September 23.
The womenswear label designed by Lorenzo Serafini is not the first brand to add democratization to its format this fashion season.
As reported, Diesel plans to open the show to the public through an online registration process. Last month, Prada revealed that its third Timecapsule NFT item would allow some customers to attend its fashion show on September 22.
Each Prada customer who purchases one of the limited edition black cotton poplin shirts by Archival Prints receives an NFT and is automatically nominated to travel to Milan and attend the event. Details will be shared on the Discord social platform, the brand’s community-minded space, “Prada Crypted.”
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