[ad_1]
At Isite B.C.R.U
This story was originally published by New York University. Washington Square News.
Fast fashion and its wasteful contribution to the environment has been a popular topic in the news for years. Companies like Zara and H&M have been called out for their harmful global influence and unethical labor practices. As fast fashion grows in popularity, Gen Z has been accused of buying into the trend on social media.
For many who are part of Gen Z, the quickest and easiest way to boost their confidence and feel comfortable in new social environments is to dress in what’s on trend. With social media moving trend cycles faster than decades ago, young people find it harder to follow what their peers think is acceptable clothing, instead creating the virtual panopticon social media creates. The pressure to always look put together seems to hang over Gen Z more than previous generations.
It is no wonder that many fast fashion companies are taking advantage of this concern. Slogans like “strange girl” or “y2k” encourage people to adopt a certain look. For those looking to replicate the styles they see on social media or on the school campus, fast fashion seems like an easy solution to finding cheaper versions of these sought-after styles.
Read the rest of the story at Washington Square News.
[ad_2]
Source link
