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This mobile cloud company is changing the gaming experience for game developers by providing a mobile platform-as-a-service where gaming communities can play games on any device or operating system, share and pay for games instantly on their social channels. Play with existing payment channels.
As gamers make a beeline for CD-free options to play their favorite games, cloud-based gaming is the latest offering in the eSports market.
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now.gg is a mobile cloud company transforming the gaming experience for game developers and consumers. In the first global mobile platform-as-a-service for game developers, the company enables gaming communities to play games on any device or operating system, share games instantly on their social channels, and pay through payment channels that include in-game payments.
Tech Panda Talk to Suman Saraf, Co-Founder and CTO at now.gg about pain points in the market. It is one of the importance of frequent equipment updates, he says.
Suman Sarafi
With the growth of Web3.0, players want to explore next-generation solutions like crypto and blockchain that are not readily available on these app stores. These restrictions do not apply when games are published directly on the cloud platform.
“The constant need for hardware upgrades due to increasing hardware requirements for each game makes gamers struggle. The gameplay is different from the hardware specification with the cloud, so there’s no need to uninstall apps or buy expensive hardware to install your favorite games,” he said.
Many times players face bans from Google and App Store.
“With the development of Web3.0, gamers want to explore next-generation solutions that are not easily available on app stores like crypto and blockchain. These limitations don’t apply when games are published directly on a cloud platform,” he added.
now.gg provides easy sharing for gaming communities.
“Community gaming is the only way gamers choose to play now. They want to play together and easily access and share games. The cloud makes that possible,” he explains.
Another benefit is user-generated content.
“As gamers become creators, they need a platform to enable creativity without coding knowledge. With now.gg mobile cloud, customizing a mobile game is as easy as posting social content. Creators can publish content and share it with their gaming community seamlessly,” he said.
What do they do?
now.gg powers millions of Now instances worldwide. Saraf now announces that Instances is powered by NowCloudOS, which distributes computation on Advanced RISC Machine (ARM) servers and graphics rendering and encoding across multiple cloud GPUs.
“Android is compliant, which means that a developer’s Android game is ready to be released from the platform to the cloud,” he says.
Android is compliant, which means a developer’s existing Android game is ready to be released from the platform to the cloud.
“Also, things like game modding (only possible on cloud, not when games are running locally), NFT, low margin now payments, play together and e-sports will allow us to offer unique and unique features to cloud and desktop games,” he adds.
Recently, BlueStacks, a cloud-based Android gaming platform has launched a Creator Studio and Creator Center in India to develop and share developed games. Powered by now.gg and now.gg’s NFG platform, Creator Studio and Creator Hub enable the separation of game code, game events and game art, allowing users to share their modified experiences with a simple link, creating a shareable and immersive mobile experience. Experience.
Current.gg USP
No longer limited by geography, device or ownership, now.gg has opened up the world.
From users to game developers and it opens up entirely new revenue streams. The company launched the first cloud payments and NFT-based monetization model for mobile games on the cloud and Apple and Google app stores.
Special features like mobile game updates and sharing are only possible on the cloud, which now.gg offers.
Imagine everyone playing the BGMI or FreeFire version and sharing it with your friends on social media via weblink.
“Imagine everyone playing the BGMI or FreeFire version and sharing it with your friends via weblink on social media,” says Saraf.
“We’re also solving complex challenges on behalf of our customers – experience fidelity and low latency are the first to face them,” he added.
At the same time, it required significant technological breakthroughs to bring costs down to current levels. For example, they deploy sophisticated AI/ML algorithms that optimize infrastructure based on user needs and the needs of individual gaming sessions.
Development history
The now.gg platform has surpassed two billion minutes of playtime in less than a year. Every day, it logs about 20 million minutes of playtime.
“We’re the most searched for cloud gaming destination on Google Trends, and we’re just getting started,” Sarafi says proudly.
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In the future, now.gg is set to own the cloud playground with the co-play and modding features it builds.
“The three things most game developers are asking us to work on are NFT, multiplatform and shared play,” he concludes.
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