Nordstrom Debuts Designer Ad Campaign – WWD

Reserve power: As New York City tries to revive business, welcome back office workers and revitalize the fashion scene for fall, Nordstrom used Manhattan as the backdrop for its women’s fall designer campaign.

New Yorkers and tourists alike will recognize landmarks like Central Park and the Carlyle Hotel (complete with a lighted doorman), with models Joan Smalls and Shalom Hallow starring in the aforementioned images, sporting a plethora of fall styles. The coveted and put-together collections weren’t just chosen to encourage some fall shopping. Another takeaway is that it’s time to ditch the sweatpants and put on the suits, after two years of extended, canceled and reduced events, picnics and celebrations. Think tailored looks from Alexander McQueen, a cocoon dress from Bottega Veneta and a smoking tuxedo from Saint Laurent.

In a statement, Nordstrom’s women’s designer fashion and editorial director, Ricky DeSol, noted how the retailer intended to “resonate the power of collections centered around the idea of ​​power dressing.” For Nordstrom, that can translate to bold fits and oversized sizes. In De Sole’s view, it’s refreshing to lean into clothing that makes you ready to take on the world after spending so much time at home.

The campaign was photographed by Sean Thomas and styled by Tony Goodman. It is the first campaign with editorial and fashion direction from D’Soul.

The department store campaign features many designer labels in addition to those mentioned above. Fall style options from Chanel, Balenciaga, Dries Van Noten, Valentino, Sakai, The Row, Marine Serre, Givenchy, Jil Sander, Celine, Erdem, Kate, Stella McCartney, Simone Rocha, Dolce & Gabbana, Carolina Herrera, and Versace are also featured. . As Park Avenue served as another location for the fall campaign, arriving on the Upper East Side, you’ll see other local sights beyond Carlisle.

The campaign has a distinct editorial feel, and why not? Designer Ricky De Sole, the retailer’s women’s fashion and editorial director, spent four years at Vogue before switching tracks to Nordstrom earlier this year. Goodman in 2010 He joined in 1999 and has a long history with the fashion magazine. And Thomas has edited magazines such as Family Portrait, L’Etiquete, Vogue, Holiday and Buckley magazines.

She appeared in a spring campaign for Mugler and Steven Meisel-shot Moschino Couture, Harrow recently worked for the talented young photographer – Sam Rock. Meanwhile, Smalls, who headlined Anne Klein’s spring campaign, appeared in the latest campaign for Beyoncé’s Ivy Park label.