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New York Fashion Week’s postpaid official partnership is bringing NFTs to the runway this September to explore how digital and physical realities collide.
As intangible tokens become a popular tool for fashion brands to connect and engage with their loyal customers, the “buy now” service provider has partnered with five different sought-after designers to offer limited edition NFTs. Digital collectibles. By moving away from digital wearables and collectible tokens, Afterpay made a smart move ahead of other Web3 proponents.
Inspired by their SS23 collections by Joseph Altuzarra, Anonlild, Jonathan Simkhai, Kim Shu and The Blonds, ALTU designed a verbal physical collection that offers unique benefits and immersive IRL experiences. With the aim of bringing the often elusive world of fashion week to the masses, each NFT retails for $100 and payments are split into four through interest-free Afterpay.
Perks that come with NYFW NFTs keys include limited-edition products like a custom-designed hoodie by Kim Shui, invitations to the catwalk and after-party, private shopping experiences, memberships to premier art museums, and more. Postpaid first-time NFT holders unlock a 6-month free trial of TIDAL HiFi Plus, a one-year membership to the friends-only NYFW Instagram group and Spring Studio The Talks. All sales proceeds go to Free Arts NYC.
Continue to Keys.NYFW.com Stay tuned for post-paid x NYFW news to shop the integrated designer NFT and for more creativity.
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