Muslim fashion industry is growing in Indonesia

At the recent opening of Jakarta Muslim Fashion Week 2023, Vice President Maruf Amin said that he would like to see Jakarta or other Indonesian cities take the lead in Muslim fashion like London, Paris and New York. International centers of fashion since a long time ago.

The goal is based on the rapid growth of the Indonesian Muslim fashion industry in the past decade.

Muslim fashion is playing a significant role in exports.

In the year In the first half of 2022, the contribution of Muslim fashion to the balance of trade was significant at $2.8 billion. Its value was $2.04 billion, a 39.86 percent increase over the same period.

The growth of the Indonesian Muslim fashion industry is inseparable from the contribution of business players and local designers, which has continued to grow.

Indonesian designers and brands have started promoting Indonesian Muslim fashion at international events.

For example, designer Etang Yunas presented his work at the 2019 New York Fashion Week. Subsequently, local brands such as Kanan and Vivi Zubedi are featured at Dubai Fashion Week 2021.

Also, recently, Clambi, a brand that combines Tenun (woven fabrics) and modest wear, participated in the 2022 London Fashion Week.

Capacity building

In the year The State of the Global Islamic Economy 2022 report indicates that modest fashion, similar to Muslim clothing, is playing an important role in economic growth globally.

Ranked as the third most in-demand industry among the Muslim community globally, modest fashion will generate $295 billion in global revenue by 2021.

In the year By 2025, the value is expected to increase by 6.1% to 375 billion dollars.

Being among the most prominent Muslim fashion players in the world, Indonesia is certainly taking part in the growth of the industry.

Developing the country’s Muslim fashion potential is key to achieving its goal of leading the global market.

One of the steps taken by the government to develop capacity is to organize special events for local fashion industry players.

It not only serves as an open space to appreciate the work of fashion industry players, but also creates a standard for Muslim fashion and promotes creativity in the industry.

Some examples of such events are the Muslim Fashion Festival (MUFFEST) which involved the Ministry of Industry and the Jakarta Muslim Fashion Week (JMFW) organized by the Ministry of Trade.

According to Estafiana Candarini, the founder of Muslim fashion brand Kami, the government has brought great benefits to micro, small and medium enterprises (MSMEs).

“We have a lot of access to relevant industrial actors, such as thread or textile entrepreneurs, because with the contribution of the government, it connects itself to cooperation,” said Candarini.

Of course, the same measures should be added to ensure that the development of Muslim fashion talent is continuous and involves all people, beginners and professionals.

In addition to the support from the government, efforts to develop the potential of Muslim fashion should be actively undertaken by business players.

Nowadays, collaboration has become the key for business players in all kinds of industries, including Muslim fashion, to grow their businesses.

Collaboration helps business players improve their product standards and provide inputs to each other’s creative ideas.

In addition to other business players, collaborations are possible with other stakeholders in the Muslim fashion ecosystem.

For example, it can occur between e-commerce platforms and business players, or between government and business players, and between government and e-commerce platforms.

Business players can also take the potential from the traditional aspect to improve the potential of Muslim fashion. Wastra (traditional fabrics) of different regions in Indonesia can be used to make Muslim fashion products.

For example, batik and tenun are found in different regions of the country. Those fabrics can be developed by the innovative ideas of domestic industrial players.

Using wastra in Muslim fashion can be beneficial for Indonesia as well. In addition to showing the uniqueness of Indonesian traditional fabrics, the use of wastra can introduce Indonesian culture to foreign countries in a more stylish way.

Moving forward, Indonesia’s goal of becoming a global Muslim fashion center is a reality and a proud achievement not only in terms of the country’s fashion scene, but also its contribution to the national economy.

Source: en.antaranews.com