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MLS sold all of its global media rights to Apple alone, making it the first US sports league with a digital media company. MLS is negotiating with online TV networks, including ESPN and Fox, to broadcast selected matches. However, those games are not just for broadcasters; They were pretending to be Apple. MLS execs say Apple is not paying a direct fee for rights. Instead, Apple has been paying less than $ 250 million a year, according to sources. MLS starts generating more revenue Apple sells subscriptions to the newly launched MLS subscription offer. “Contrary to tradition, media companies usually pay copyright fees, and you sell ads,” said MLS Commissioner Don Garber. “This is a partnership. And the main part of that partnership is the subscription business we build together, and we get a guarantee for the revenue from the subscription business. Then we cross these guarantees, we have a chance to make more money, which is really unique in sports media.”
Pictured (from L to r) ፡ Remaining MMS Commissioner Don Garber, Apple CEO Tim Cook and Apple Senior VP / Services Eddie Q in New YorkApple Inc.
It can change the signal in sports.The deal could signal a major shift in sports media as leagues and conferences have spent decades trying to persuade deep-pocketed digital companies like Apple to invest more in sports content. Apple, which recently terminated its deal with MLB, has been involved in a number of discussions over the past several years, but this is still a major step forward for the sport. Apple Senior VP / Services Eddie Q. “There has never been a single league where you watch every game. Apple MLS Terms have an unlimited number of games available for free through the Apple TV app. Apple’s streaming service, AppleTV +, contains more significant games. A key part of this agreement, however, is the continuous subscription service for each MMS game.
The package includes each gameThe as-yet-undisclosed streaming service will be available in the Apple TV app and will include every game, including those previously part of national TV packages on ESPN, Fox and Univision and broadcast on individual club deals. Each new MLS and League MX club will include the new Extended League Cup, MLS Next Pro and MLS Match Preview. MLS and Apple Express have not yet set a price point for the service but all current MLS ticket holders will receive the package at no extra charge. MLS produces all of its matches, one thing Garber said he wants a “big” investment, but it will ensure consistency in the league and allow more technological innovations.
The Apple TV app, which has yet to be renamed, will have every game, including those already part of the national TV package.Gary Vasquez / United States Sports Today
Appeal Agreement to AppleIn recent years, MLS has sown seeds for such a comprehensive agreement, ordering each team to ensure that their local broadcast agreements expire at the end of the 22nd season. The fact that MLS is able to offer all games without geographical restrictions or shapes makes the package particularly appealing to Apple, Cue said. Apple’s other attraction is MLS, which recognizes youth and technology as a foundation for fans. Survey data shows that the average MLS fan is 39.6 years old and Generation Z and Millennials make up 58% of her fans. Apple’s MLS deal is set to launch next season, with most of the regular fixtures taking place on Saturday night in connection with the restructuring of the MMS program. Having a shocking start to Saturday night’s series will allow the league to broadcast a whip-like show similar to the NFL Red Zone through its new streaming service and Apple TV +. There will still be some midweek games, mainly on Wednesday nights. Some matches can be played at other times based on stadium clashes or an online TV schedule.
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