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Gucci’s latest collaboration with Adidas combines luxury fashion and sportswear to create something truly unique. The ‘Exquisite Gucci’ collaboration, inspired by Stanley Kubrick, features scenes copied from some of his most famous films. Featuring all the nostalgia of old-school cinema and a modern, luxurious fashion twist, the house’s creative director, Alessandro Michele, always envisioned his collections to be presented in this unique way.
Shot by fashion photographer Mert Alas and Marcus Piggott, the Exquisite Gucci campaign collaboration features scenes from 2001: A Space Odyssey, A Clockwork Orange, Barry Lyndon, The Shining and Eyes Wide Shut. According to the fashion house, the collaboration “combines the house’s logos with its iconic sportswear. The collection expands on a variety of sartorial streetwear creations inspired by sports, with the heritage of both brands attested to by the three stripes.”
The collection includes adidas Gazelle trainers that have been reworked by the house’s creative director to feature variations in velvet, snake print and the GG monogram. A new vision for the shoe, Alessandro’s reimagined designs are future-oriented. The collection also includes a range of clothing items, including sporty-themed tennis sets, crop tops and duffel bags.
Alessandro says, “I have always been fascinated by cinema. For the power to tell stories that can explore human adventure and drift. I imagine that my collections are films capable of conveying current cinematography: many stories, eccentric and discordant, sanctifying man and his metamorphic abilities.
Previous Gucci campaigns include the ‘Parade of Love’ campaign in February 2022, where Alessandro showed over 100 looks on Hollywood Boulevard. The collection saw Jared Leto, Jodie Turner-Smith and Macaulay Culkin all take to the runway to showcase Gucci’s latest collection for the season.
But this is not the first time that the famous filmmaker has inspired the home page of his films. In the year Other campaigns, including Channel 4’s ‘Kubrick Season’, which launched on 1 July 2008, have drawn praise for Stanky Kubrick and won praise for his stunning tribute to the legendary director.
Many tributes have been paid to Stanley’s unique creative vision in exhibitions that feature contemporary artists, musicians and filmmakers who all strive to show their respect. ‘Daydreaming with Stanley Kubrick’ Presented at Somerset House in 2016, the talented filmmaker attracted fans.
Acknowledgments
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers and Directors: Mert & Marcus
Models make-up; Thomas de Cluver
Hair models: Paul Hallon
Clothing: Copies of the original costume designs by Milena Canonero and Charlotte Walter
rock me – ‘Title Music from A Clockwork Orange’ (from Purcell’s “Music for the Funeral of Queen Mary”, arr. by Wendy Carlos)
Written and performed by: Wendy Carlos, Rachel Elkind
Published by: Musical moments
Performance Rights: BMI
rock me – Clockwork (bloody elevators)
Written and performed by: Wendy Carlos, Rachel Elkind
Published by: Musical moments
Performance Rights: BMI
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