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- McDonald’s and Dairy Queen in Marshfield, Missouri have started a trademark war with each other.
- Dick said the McDonald’s ice cream machine was “shocking”, and McD’s called its rival “as salty as the world famous fries”.
- Other local businesses have also joined in, including a Wendy’s, a Mexican restaurant and a fruit stand.
There’s some beef between McDonald’s and Dairy Queen in Marshfield, Missouri, and it’s not just in burgers.
Local fast food joints have been trading barbs with the help of the restaurant’s giant signs.
It all started when a McDonald’s location used the sign to say, “Hey DQ! Are you going to have a sign war?”
Courtesy of the Marshfield Area Chamber of Commerce
The dairy queen responded, “But we 2 busy makin ice cream.”
Courtesy of the Marshfield Area Chamber of Commerce
McDonald clapped back, “That’s beautiful, our ice cream makes itself.”
Courtesy of the Marshfield Area Chamber of Commerce
Dick took a jab at McDonald’s ice cream machines, which are notorious for often breaking, saying, “It actually works, shocking.”
Courtesy of the Marshfield Area Chamber of Commerce
In turn, McDonald’s followed up with, “Wow, as salty as the world famous fries.”
Courtesy of the Marshfield Area Chamber of Commerce
DQ delivers another zinger taking aim at the McDonald’s mascot:
Courtesy of the Marshfield Area Chamber of Commerce
The store also went after the beef from McDonald’s:
Courtesy of the Marshfield Area Chamber of Commerce
But McDonald’s and Dairy Queen’s Marshfield businesses aren’t the only ones joking around with each other.
The Marshfield Area Chamber of Commerce is documenting the back-and-forth on a Facebook post, adding photos daily of new entries by various local businesses in the Sign Wars.
An area Wendy’s recently joined in the fun, taking a dig at McDonald’s with a message: “Fresh and crispy fries are not arch.”
Courtesy of the Marshfield Area Chamber of Commerce
Wendy’s, which famously advertises its beef as “fresh, never cold,” also revealed the recipe for the competition.
Courtesy of the Marshfield Area Chamber of Commerce
Other businesses — from a local Mexican restaurant, fruit stand, temp agency, Domino’s, Sonic and more — all gave their two cents.
Domino’s Cheese Joke:
Courtesy of the Marshfield Area Chamber of Commerce
“My milk shark brings all the cars to the yard,” wrote a sign at Sonic, where customers receive their meals at drive-thru entrances. The store also said, “We have ice for these burns!”
Courtesy of the Marshfield Area Chamber of Commerce
McDonald’s threw some shade back by calling out the model in Sonic Drive:
Courtesy of the Marshfield Area Chamber of Commerce
Mexican restaurant Las Cazuelas writes on a neon sign in the window, “Nacho mean sign ps ice cream we have boiled.”
Courtesy of the Marshfield Area Chamber of Commerce
The folks at Arvest Bank went to the fray as they grabbed the proverbial popcorn, “just getting into the token war.”
Courtesy of the Marshfield Area Chamber of Commerce
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