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Illumination’s “Minions: The Rise of Gru” – the latest animation film in the Despicable Me franchise – is estimated to cost $ 125 million for the four-day opening weekend, Universal reported.
The film set a new opening record on the weekend of July 4, beating the 2011 $ 115 million “Transformers Lie Moon”.
The opening is a big hit for theaters. The industry has been eagerly awaiting the return of some of the families who were somewhat reluctant to bring their children to the movies during the epidemic. Despite family successes such as Sonic the Hedgehog 2, this question has become even more urgent. Disney (DIS)‘s and Pixar’s “Lightyear” floated to the box office last month.
But the performance of “Minion” shows that families are not only returning, but also returning to the right movie.
“Families want to be in theaters,” Jim Orr, president of Universal Domestic Broadcasting, told CNN Business. “Everyone wants a social event.”
Why “Minion” Did Good A viral trend that made moviegoers wear formal attire to watch the movie.
Minnins was originally scheduled to be released in 2020, but has been delayed several times due to the epidemic. When other family films decided to stream, Universal held a “minion” for theaters – a strategy that worked well this weekend.
“Winning at Minions: The Rise of Gru may not be guaranteed, in terms of stellar results for some of the most recent family films,” said Paul Dergaberian, senior media analyst. Comscore (SCOR)He told CNN Business. “But the appeal of those silly minions, which were actually part of a movie-theater-only dessert, was pure cinema for children and parents.”
Now, the theaters are hoping for a warm party as they prepare for one of the biggest films of the year, “Tor Love and Thunder.” This week’s Marvel film, starring Chris Hemsworth as the God of Thunder, is set to hit theaters this weekend.
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