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SAN FRANCISCO, Aug. 25, 2022 (GLOBE NEWSWIRE) — Meltwater, a global leader in media and social intelligence, has released New era of fashion industry. This New report Based on Twitter data, it highlights key trends in the fashion industry that marketers and advertisers should be concerned about in 2022 and beyond.
Released in conjunction with Twitter, this report explores the drivers of conversation around the top trending fashion topics on Twitter over the past year—including luxury fashion, meta fashion, handmade fashion, inclusive fashion and retro fashion—as well as ways brands can stay ahead while responding to these conversations.
“To create creative and effective marketing strategies, you need to have a comprehensive understanding of your target audience. of A new era of the fashion industry The report, developed in partnership with Meltwater, taps into the global fashion conversation on Twitter to identify meaningful insights and emerging trends in the industry,” said Lauren Jenkins, head of Twitter’s Official Partner Program. “The insights shared in the report provide a solid foundation that fashion marketers and advertisers can use to build their future marketing strategies.”
Key trends
The fashion world embraces luxury more than ever
Last year saw fashionistas sweat indoors for capital-L looks meant to see and be seen. Top fashion conversations are booming on Twitter, and grew 16.7% between March 2021 and February 2022. With an average of 20,000 mentions per day, this category saw the biggest increase in value compared to categories such as athletics, fast fashion and other verticals. Street style.
The rise of meta fashion
In the past year, conversations about meta fashion have increased by more than 1,500% as metavas, VR and AR have entered the wider cultural consciousness. With more than 1 million conversations reaching over 330 million Twitter users, Meta Fashion Networks focuses on luxury and designers like sneakers, especially when they involve popular, high-end brands and celebrities.
The distribution of diversity and inclusion in the discourse
In the year Following calls for more diversity in the fashion industry in 2020 and 2021, the conversation around inclusive fashion has grown by 7% in the past 6 months – averaging 1,400 mentions per day. Our analysis revealed that 77% of authors in this discussion are writers, editors, designers, creators, bloggers and models. Together they give voice to this client base’s values: inclusiveness and innovative style.
This data is based on research from The Fashion Industry’s New Age report, which analyzes global tweets between February 28, 2021 and March 1, 2022.
Using their industry leadership Social listening and analytics solutions, Meltwater analyzed over 310 million tweets to understand Twitter’s fashion community. Marketers and industry professionals can download the full report to learn more about current macro trends and how to incorporate them into their marketing strategies.
“Understandings in A new era of the fashion industry Expressing the value of social listening and analytics. Explore Meltwater’s AI-powered social listening platform that sifts through billions of data points every day to enable brands, marketers and boardrooms to improve decision-making while ensuring their marketing strategies are forward-thinking and customer-centric. Partnerships and Brand Marketing Johnny Vance. “Using this type of market research, brands, groups and organizations can improve their competitive positioning, ultimately enabling an efficient marketing strategy that addresses real-time shifts in consumer behavior.”
The report was created as part of Meltwater. Twitter’s official partner programIt recognizes companies that deliver Twitter data and insights to their customers in innovative and impactful ways.
See the full report here.
For more information please contact:
Jenny Power
VP of Marketing, Meltwater
jenny.force@meltwater.com
About Meltwater
Meltwater provides social and media expertise. By analyzing millions of posts from social media platforms, blogs and news sites every day, Meltwater helps companies make better, more informed decisions based on external insights. The company was founded in 2001 in Oslo, Norway and is headquartered in San Francisco, California, with 50 offices on six continents. The company has 2,300 employees and 27,000 corporate clients, including industry leaders in several sectors. Learn more at meltwater.com.
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