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The event explores how AI and super apps can improve the traveler experience.
Amsterdam – AI, robots and connected applications will improve the efficiency of the travel industry and enhance the customer experience, innovation leaders told the audience at the forum. MarketHub Europe by Hotelbeds.
Addressing an audience of 400 tourism leaders in Amsterdam yesterday (March 30, 2023). Irene Gomez, open creative director at Telefonica “Technology is blurring the lines between sectors and industries. We call this frontier technology – the ability to challenge the status quo. I envision a future where AI will be my guide when I travel, adds Gomez. “He knows my preferences, such as what kind of hotel I choose and what I want to do when I’m in a new city. He also advises me how to navigate the transportation system and finally book my entire trip.
HotelBed’s own 258TB data lake and four billion daily searches provide a wealth of consumer data that guides the travel ecosystem’s actions to drive connected travel. Hotelbeds Chief Innovation Officer José María Pestana leads the company’s innovation efforts to disrupt travel through the TravelTech Lab (www.traveltechlab.net), working with startups to create disruptive solutions to benefit the entire travel industry.
“As a travel tech company, it’s important that we not only support the ecosystem and bring their ideas to life, but also encourage our partners to embrace new ideas. Tomorrow’s traveler will be different and more technologically savvy than today’s traveler. Those who don’t stay at the forefront of AI, VR and the next innovation will be left behind.”
This view is shared by Ali BekeleFounder and Managing Partner of HotelRunner, told MarketHub Europe: “The connected journey is real. Companies in the travel sector must invest and collaborate together to ensure they are connected and meet the needs of customers, but it is important not to fall in love with your applications, products and ownership. You don’t have to own it because it will change next year. Companies should not think about what customers need now, but what will be the norm in 10 years – will everyone enter a hotel with only their photo with their personal information? And if someone is doing it, we all need it.
MarketHub Europe is an invitation-only event featuring the most important hotel bed partners from all key source markets in Europe, the Middle East and Africa.
Theodore is the co-founder and managing editor of TravelDailyNews Media Network. His responsibilities include business development and planning long-term opportunities for TravelDailyNews.
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