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HIGH POINT – Manwah Holdings Ltd. is bringing in board industry veteran April Winters Kelly as vice president of sales to lead a new division supporting the fashion lifestyle store’s retail channel.
Fashion lifestyle stores represent one of the fastest-growing retail verticals, Manwah said, which the company expects will allow Kelly Manwah to improve its ability to respond to and support the needs of its retail partners.
“Kelly brings a wealth of expertise, talent and experience to this new position and will be a valuable addition to our senior leadership team,” said Gabriel Natale, President of Manwah USA. She understands the needs and requirements of fashion lifestyle retailers, a retail channel we have begun to serve in our newly expanded capacity. As Manwah expands into this channel, it is important to fill this space with her knowledge and connections.
The new position is the result of Manwah’s continued investment in expansion in Mexico, Vietnam and China, the company said. The hiring is part of Manwah’s plan for long-term growth initiatives through additional sales channels such as lifestyle products.
Kelly has spent her entire career in the furniture industry. Prior to Manwah, Kelly held sales and marketing positions at McCreary Modern from 2004 to 2021 and was previously a sales representative for Cisco Brothers, a retail store manager for several years, and an independent sales representative for multiple lines.
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Jean Marie Layton is senior editor for textiles at Furniture Today. A lover of design and furniture, she has worked as a writer/editor in industry and non-profit organizations, academic administration and retail sales. She holds a master’s degree in design history from Parsons/Cooper-Hewitt, a BA in history from Mount Holyoke College, and an MA in liberal arts from Stanford University. Contact Jean-Marie at jlayton@furnituretoday.com with your story ideas, tips and more
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