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A Laredo native has taken a big step in his fashion career as his work is being featured in a popular footwear fashion campaign in collaboration with his university and British footwear and apparel brand Dr. Martens.
Jude Hinojosa is a fashion designer and artist from the Laredo area. Hinojosa recently had the opportunity to showcase his designs in Dr. Martens’ All Access summer campaign. This allowed them to take their design and work to a new level while completing their Master’s degree program at St. Martin’s in London.
Hinojosa was one of five students selected for the opportunity.
As a native of the Gateway City, Hinojosa has explored their culture and taste in music to create a range of fashion apparel that has allowed their clothing to go international. The designs featured in the campaign are based on their memories of summer vacations spent with their families in Texas and the Laredo area.
Hinojosa’s fashion designs focus on creating non-binary clothing collected from charity shops. Upcycling means using old or vintage clothing and turning it into something better than the original design.
Central Saint Martins’ fashion program is internationally renowned for its innovative, innovative and independent teaching and network of fashion insiders. Its alumni have shaped the global fashion industry, from household names such as Alexander McQueen, Kim Jones and Stella McCartney, to trailblazers such as Grace Wells Bonner, Nancy Dojaka, Craig Green and Phoebe Philo.
“Upcycled menswear comes from a non-binary perspective,” says Hinojosa. “I’m not binary. I always have been. But I had to live the cis male lifestyle for most of my life. It wasn’t really mine, but even as I tried my best to be a part of a world I couldn’t relate to, I saw the softness of masculinity — the sensitivity and the lack of expression.”
According to Hinojosa, the menswear that was discovered while trying to find themselves offered new options by wearing the previously “masculine” clothing and creating emotional yet casual pieces. According to Hinojosa, the clothes can be used as a choice or even as a source of inspiration for people who want to represent their style to themselves.
“Working for Dr. Martens was a great experience,” Hinojosa said. “They allowed me to express my creativity in menswear, and gave me the opportunity to share my look with such a popular shoe brand. I woke up to an email with the news. That sounds a little anti-climactic, but it means the world to me!”
Hinojosa’s partnership with an international fashion design company will ultimately help them be more successful in their careers as they pursue their master’s degree. He said that one of the best things about getting the opportunity is that such a big brand allows them to express themselves through clothes.
“Dr. Martens gave me a global platform to showcase my work and express myself as a designer,” Hinojosa said.
Hinojosa said their goal is to build a brand that is true to the ethos they live by. According to Hinojosa, these ethics are sustainable with competition, expanding options in menswear and supporting work by non-binary women and co-contributors.
“I think about bringing menswear and art together,” Hinojosa said. “Ultimately, I want to immerse myself in the world of fashion as a direct contributor to my ideas. I’m very open to seeing where life takes me but my focus is on designing my experiences and offering them to anyone who fits them.
A big rock fan, Hinojosa says the music of the 1950s and 1960s has been a source of inspiration for his fashion designs. They said songs like “The Twist” by Chubby Checker and “Baby Love” by The Supremes evoke fond memories of summer vacations with their families.
“The music ignites the emotions that I use in my process,” Hinojosa says. “Although each work is influenced by different inspirations, the basis of my pieces is consistent: memory, emotion, self-expression.”
All their memories come in when they try to create a new design. He said that wearing clothes is also making memories.
“For me, clothing is memory,” Hinojosa said. “To wear a piece of physical clothing that represents a moment in your life. Using second-hand clothing preserves what we love from the past and can be a part of us as we create new memories now and in the future.”
In addition to music, Hinojosa said that memories of the culture from his hometown of Laredo helped him curate many items because he feels they represent the person and help shape who the person is and what they wear.
“I was born and raised in Laredo where I had the opportunity to experience a mix of American and Mexican cultures,” Hinojosa said. “It was my hometown in December where I felt the joy of comic book stores, Ropa Usada warehouses, piñatas swinging from trees, and the sound of Matachi. When I visit, one of my favorite things to do is to walk downtown and visualize the past. Watching him shop with my parents as a kid. Thinking of those who walked the same streets a century ago and imagining what Laredo looked like through their eyes. It is my memories of the city that bring inspiration to my work.
Hinojosa said their main inspiration for their design was thinking about summer, because it always brings back memories of family vacations.
“We all get in the car and turn on the radio station on the road,” Hinojosa said. There will be a certain point at which the site will go static. This was our cue to leave the city limits. As we approached San Antonio we looked for a 1950s/1960s rock’n’roll station that picked up the radio. But we could never remember where the station was on the radio, so we went back and forth between the noise and random music until we found it!
“We were always excited because when we heard the music, we knew winter had officially started! For my look, I wanted to capture that memory while walking or dancing with pieces that move with the wearer and allow for bright bursts of color!
They are currently in the process of creating a collection that will be available for purchase sometime next year for individuals interested in purchasing the fashion clothing created by Hinojosa. They told people to keep their eyes open when their clothes were released for purchase.
You can follow Hinojosa and his fashion designs on his Instagram account @jude_hino_josa.
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