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Kourtney Kardashian Barker has collaborated with Boohoo.
Poosh, TV personality and founder of fast fashion e-tailer, has been named a sustainability ambassador. She releases two sets of capsules. The first, a 45-piece line, will be revealed at New York Fashion Week on September 13, see now, buy now.
“When Boho first approached me about collaborating online, I was concerned about the impact the fast fashion industry was having on our planet,” Barker said in a statement. “Buhu responded with excitement and a desire to incorporate sustainable practices into our line. Talking directly to industry experts is an enlightening experience. I am grateful for the opportunity to use my platform to drive conversations that lead to continued change, and to use my voice to share tips with consumers on how we can do our part. There is still a lot of work and progress to be made, but I believe that any progress we can make in relation to sustainability is a step in the right direction and will open up the conversation for future developments.
Available exclusively on Boohoo.com, the range – priced between $6 and $100 – includes 41 styles made from recycled polyester and recycled cotton, as well as two vintage biker jackets. Working with John Hickling of the wholesale vintage company Glass Onion, Bhu first discovered vintage.
“Today marks the culmination of months of work by our teams and I am delighted that we can now talk about this extraordinary collaboration,” said Carol Kane, Founder and CEO of Boohoo Group. “Together, we’ve curated a stunning collection that reflects Kourtney’s unique style and passion for improving the sustainability of the fashion industry. We know that like Courtney, our customers want to improve their knowledge to help them make more informed purchasing decisions, so I’m proud of the social series we’ve created and thank all the experts who have kindly left. It’s time to share their knowledge with Courtney.
As part of the partnership, Bhu is releasing a series. Barker hosts discussions with sustainability experts to better understand the challenges and opportunities in the fashion industry.
“Other garments include materials made from recycled fibers, statement pieces that will last forever, staple wardrobe silhouettes made with traceable cotton and smartly designed multi-way pieces to give customers a variety of style options,” Bhu said of the release. “The brand has explored ways to extend the life cycle of the collection and launched partnerships. [fashion rental platform] Hirestret. Our customers love faux leather and sparkle in their clothes, so we created a selection of outerwear pieces using recycled polyester backing for faux leather and recycled sequins. UK customers can only hire these exclusive outfits in partnership with Hirestreet. Although these improved fabric options are not a perfect solution, customers are provided with clear information on how their garments are made, options on how to source these pieces, and a free Cares document to help extend service life. their purchases.”
In the year Founded in Manchester in 2006, Boohoo launched Upfront in 2021, a company focused on using more sustainable materials and practices.
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