Korean celebrities represent luxury fashion brands, and fans will notice

Photographers from Left, V, BTS, Lisa of Black Pink and Park Bo-D were presented to photographers ahead of the Celine Men’s Spring / Summer 2023 Summit in Paris on June 26. [AP/YONHAP]

The June 2623 Summer Men’s Clothing Collection in Paris was like a concert for the BTS and Lisa of Black Pink and Actress Park Bo-Gum.

According to presenters, Chairman Bernard Arnot and CEO of LVMH Fashion Team, Sydney Toledano, were so impressed by the enthusiasm that they took out their phones to record the show.

Lisa is an international ambassador for Celine and last year traveled to Nice, France for her brand Spring / Summer 2022 fashion show. Kim Ta-Hung, or V, who brought his best friend to the park, reportedly received a personal invitation from Brandy’s creative director, Heidi Selman, for the Celine show.

Photo of Boy Band NCT by Jaehyun posted on Instagram in June. Prada recently became an ambassador for the International Luxury Fashion House. [SCREEN CAPTURE]

In fact, it is now difficult to find luxury brands that do not have Korean ambassadors or K-pop stars. K-pop sensation BTS and “Squid Game” (2021) star Jung Ho-yoon are ambassadors of Louis Putton. Jenny Blackpink and G-Dragon Big Bang for Channel; Jiso Blankpink for Dior and Cartier; Rose of Blackpink for St. Lawrence and Tiffany & Co. Lisa to Celine and Bvlgari; NCT for Prada Jaehyun; And actors Lee Jung-Ja, Shin Min-A, singer IU and Kai of Exo for Gucci.

The place is no longer limited to Korean actors or musicians. British luxury brand Burberry star Song Heng-min has been named the world’s ambassador to the world.

Soccer player Son Heng Min was last month named Luxury Brand Burberry as the world’s ambassador. [BURBERRY]

Considering that every step of the K-celebrities will be the talk of the town, it is not difficult to know why.

Hashtags “Lisa X Celine” and “Tahing X Celine” have become the most sought after keywords on Twitter and TikTok. Thanks to Celine Show. V Instagram’s post about the same day received over 12 million likes.

Lisa has nearly 80 million followers on Instagram, and her Tikitok video about Celine has surpassed 60 million views. V has over 45 million Instagram followers. A post by these stars exposed his brand to tens of millions of people around the world.

Especially at a time when fashion trends are returning to the forefront, as the epidemic approaches, many stars have joined the mix and are appearing in live events. “Broker” (2022) Actress Kang Dong-won was recently appointed ambassador to Louis Putton and attended last month’s Summer 2023 Men’s Clothing Show. Singer Hyun joined the Lowe’s show for the spring / summer 2023 set with her boyfriend and friend K-pop singer Dawn. HyunA has been Lowe’s ambassador since last year.

Actor Kang Dong-won recently became Louis Vuitton’s ambassador to the world. [LOUIS VUITTON]

The key assets that the Korean stars present in the brands are their significant impact, especially on the young millennials and the generation of General Z on social media.

“The online presence of K-pop stars is very good compared to the usual international stars,” said Kim Min Jung, head of Ken’s fashion promotion company.

“A lot of celebrities don’t have such big online fans when they start, but very few K-pop stars connect with their fans like they do. This is what makes K-pop stars competitive in this field.

By Yo G. Yon [kjdculture@joongang.co.kr]