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Keepsake, a New York-based family journaling app, has raised $2 million in seed funding. In the year Founded in 2015, Qeepsake sends users daily questions via text or push notifications to encourage them to reflect on their daily lives, children, parenting and more. Text, photo and video responses are automatically organized into digital journals by the Keepsake app.
The app was founded by two parents, Jeff and Stephanie McNeil, who wanted to create a private and secure service that would store their memories and remind them to keep saving fleeting moments. The idea came from Stephanie and Jeff’s experience raising four young children at the time and feeling they didn’t have the time or help to save the memories that were most important to them.
Keepsake It uses simple questions to help parents recover memories they might otherwise miss. Users have the option to convert these memories into custom-printed ones. Keepsake Books. To date, Qeepsake says. It has over 700,000 registered users and has helped parents save over 50 million memories.
Once you sign up for the app, you’ll be prompted to add your child’s name or nickname to create a journal for them. You have the option to add more magazines for your other children. Then, you’ll be asked how many requests you want to receive during the day and what time you want to receive them. You can also decide whether you want to receive requests for special holidays like New Years, Valentine’s Day, Christmas and more. Once you’re ready, you’ll start receiving daily questions.
The app is free to join, but offers two paid memberships for users who want to unlock more features. The company’s Keepsake Plus membership, which costs $47.88 a year, gives users unlimited entries and photos, up to two questions per day sent to your phone, the ability to answer past questions, and more. The membership allows users to sync the app with their social media accounts. Once you’ve synced your social media accounts, you can add your posts to Instagram and Facebook. Keepsake Magazine. In addition, you can choose to sSubmit questions and send in any photos and stories to create an impromptu magazine entry.
Image Credits: Keepsake
The company’s Keepsake Premium membership, which costs $95.99 a year, gives users the ability to have their spouse, partner, grandparent, sister, friend, babysitter, kindergarten teacher or neighbor contribute to their magazine. The Premium Membership is designed to capture your family’s journey from every angle and is the only membership that includes Keepsake Video.
In addition to the financial announcement, Kipsack also announced the appointment of Tracy Cho as CEO. Cho told TechCrunch that Kipsack plans to explore new monetization opportunities over the next few years. The company plans to try out a few partnerships to promote relevant parenting products and services.
The company’s seed funding round was led by LaunchCapital and included participation from TechStars, Right Side Capital and other strategic angels. Cho says Qeepsake will use the money to invest in its marketing and engineering teams. Cho also revealed that Qeepsake aims to make “radical progress” in the next three years, as the company believes technology has evolved since the app’s inception seven years ago.
“Continuing It was founded in 2015 to make it easy for new parents to document their journey,” Cho told TechCrunch. “And we’re proud to have built a large and loyal user base. But technology has evolved a lot since then. Keepsake It must evolve to find more parents. Consumers’ expectations of the products they use every day have increased, and we want the product to be more personalized for each parent’s journey. For example, today, every parent gets the same questions. Based on how parents interact with us, there is a lot we can do to address those questions.
Cho also believes that the company believes that Keepsake can be used beyond the first years of a child’s life, and aims to allow the app to grow with the child and allow them to continue journaling on their own once they are older. She will see. Keepsake As an application that helps a family to write a story passed down through generations.
With this latest investment, Kipsack aims to reach more parents, increase engagement through a more personalized user experience, and grow subscription revenues.
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