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The models were first seen on the runway in crisp all-white fabrics, but as a beam of light shone on the clothes, bright colors and vibrant patterns emerged.
Japanese fashion label Anrealage has unveiled its color-changing Autumn/Winter 2023-24 collection during Paris Fashion Week from February 27 to March 7.
The color-changing effect was achieved by making the clothes out of photochromic materials, which change color when exposed to sunlight and ultraviolet rays, Anrealage said on its website.
In the year Held at the Théâtre de la Madeleine in central Paris on February 28, the show began with a parade of models dressed in 1950s-inspired all-white silhouettes.
When the final models came to the stage, they were accompanied by two light strips that went down from the ceiling. Ultraviolet rays cast up and down the length of their bodies to reveal beautiful colors and prints.
“Since the intensity of natural sunlight is constantly changing, the colors are constantly changing. When these clothes are not exposed to ultraviolet rays, they return to their original color in about three minutes,” said Anreelage.
The collection includes a satin dress with an oversized crotch collar and pleated skirt, a lace jumpsuit and a velvet peach coat given new life in bright patterns in plaid, polka dot and checkerboard.
Anrealage was founded by Mr Kunihiko Morinaga in 2003 after the designer graduated from Waseda University’s School of Social Sciences.
Mr. Morinaga, 43, has experimented with light-dependent, color-changing materials for more than a decade. Past collections have used it, including a 2021 collaboration with Italian luxury brand Fendi.
In another fashion show that combined art with technology, Parisian brand Copernicus presented a liquid fiber dress that sprayed onto model Bella Hadid’s body. The material used to make the dress is made by Fabrican, a textile technology company founded in 2003 by Spanish scientist and fashion designer Manel Torres.
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