International visitors drive Miami’s travel industry

Miami-Dade County welcomed more than 26.5 million visitors last year and generated more than $20.8 billion in tourism revenue, an 8 percent increase in 2021.

The Greater Miami Convention and Visitors Bureau’s 2022 Visitor Industry Overview report said last year a total of 26.5 million visitors came to the county, 19.2 million for overnight stays and 7.3 million for day-time visits.

Overnight visits are up 20% from 2021, and daytime visits are down 12%, compared to 2019 figures, the report said. Additionally, last year nearly 300,000 additional visitors from Florida destinations such as Orlando, Tampa/St. Petersburg and Palm Beach.

More than 17.1 million hotel room nights were sold in 2022, up 12.7% on 2021, even as hotel daily rates rose 14% over the 12 months. Total hotel revenue increased 29 percent due to higher hotel room rates.

At the same time, hotel occupancy increased by 8% year-on-year to 72.1% in 2022 despite the addition of new hotel room inventory, the report said. Miami-Dade has the fifth-highest number of foreclosures in the country behind Hawaii, New York, Orlando and San Diego.

The average daily rate rose 14 percent to $253.11. “The largest gains in hotel revenue are among mid- to high-end hotels,” the report said.
In the year The global overnight visitor market grew by 2.7% after most travel restrictions were lifted in 2021.

International visitors accounted for 25% of the total overnight market, with 4.7 million visitors and contributed to 29% of tourism spending. Colombia topped the international market with 432,000 visitors for the second year in a row.

Overnight visitors to Greater Miami and Miami Beach are 10.4 million domestic visitors, 4.7 million international visitors and 4.1 million Florida visitors. Of the “day trippers,” 2.4 million were domestic travelers, 1.1 million were international and 3.8 million were Florida residents, according to the report.

Most domestic overnight visitors came from the Northeast and Midwest. By 2021, the majority of US visitors will come from the South.

Last year, the majority of international visitors came from South America, Central America and the Caribbean, with Colombia ranking first, followed by Brazil, Canada and Mexico.

“Canadians were returning at rates equal to pre-pandemic levels,” the report said. “Brazilians, despite many travel-related barriers, have overnight reached the No. 2 ranking of top international visitor markets. In the year In 2021, the absent UK and Spain made a strong comeback to rank as the 5th and 6th largest global markets respectively.

The majority of visitors who chose leisure and pleasure travel – 73% – traveled to the destination in 2022. According to the bureau’s research, 18% of visitors traveled to Greater Miami, 16% for relatives, 15. % for business, 10% for cruises, and 2% for meetings and conferences. Only.

Miami Beach, downtown Miami and Brickell and North Dade are the top lodging destinations for visitors to visit, according to the report. The most visited neighborhoods were Miami Beach, which included the tourist half, Miami and Brickell, and South Dade, Aventura and Wynwood.

Lincoln Road, Miami Seaquarium and Wynwood Towers were the top attractions visited in 2022, along with beaches, according to the report, 49% of visitors went. Other areas of interest to Florida residents as overnight visitors include Bayside Mall, the Art Deco District and the Cocowalk in 2022.

“Tourism fuels job growth and economic vitality, providing quality of life through visitor taxes that support everything from arts and culture to health care and transportation,” bureau president David Whittaker said in a statement.

In the year Domestic travelers will spend $11.4 billion in 2022, up 16% from 2021. International travelers spent $6.1 billion in 2021, down 7 percent from last year. And Florida residents spent $3.4 billion, up 14 percent from last year.

“Returning international visitors has been key to our destination’s success,” Bureau Chairman Bruce Oroz said in a press release.

“With the reawakened [bureau] With a global network of offices spanning 50 cities in 53 countries, we provide key resources to promote international travel to Greater Miami and Miami Beach.