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Instagram has launched a new map search feature, offering another way to find local businesses and learn more about them within the app’s tools.
As shown in these examples, the new map search option enables IG users To browse tagged places that are popular in their area, you can also filter the places by specific categories like restaurants, cafes and beauty salons.
As Instagram explained:
“A dynamic, searchable map allows users to have a more personalized and immersive experience as they discover popular locations and businesses and see what’s nearby with posts, stories and guides shared by the Instagram community. When users search for specific hashtags, they can find related locations on the map.
So around the 2020 US presidential election is the next level of local stories that Instagram has disabled for a while, but is slowly increasing for users around the world.
Now, you can also explore more location-based content based on UGC and other IG users’ experiences, with tagged, public stories and posts providing more context and showing what each business is like.
Which is helping brands both ensure their business information is up-to-date in the app and encouraging visitors to tag them in their posts.
Many businesses have taken to adding ‘Instagrammable’ elements to maximize exposure, by setting up on-location photos, and more visually appealing decorations and getting people to share.
This update may bring that into sharper focus, and it’s worth considering what this means for your Instagram strategy and whether your business is connected to such usage.
Instagram says users can do the following
- Browse the latest stories, top posts and guides in relevant tagged areas to learn more
- Filter by local categories to narrow your search
- Save places to a collection to revisit in the future
- Share places with friends or groups by direct message
There are a number of ways this can be useful for small businesses, especially restaurants and cafes – and with 58% of Instagram users Given that they’re more interested in a brand after seeing it historically, there may be some very compelling reasons to use these new discovery options whenever possible.
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