Insights into the Ad Tech Global Market to 2027

DUBLIN, Aug. 19, 2022 (GLOBE NEWSWIRE) — “Global Advertising Technology Market, By Type (Cloud-Based, On-Premises), By Enterprise Size (Large Enterprises & Small Businesses), By Price Type (Fixed Monthly Fee, Advertising) Spending Commission , hidden auction mark), by end user, channel type, company, region, forecast and opportunities, 2027” report added. ResearchAndMarkets.com’s Providing.

The global advertising technology market is expected to show a constant CAGR growth during the forecast period of 2023-2027. As expected, the rollout of 5G technology and shifting consumer preferences towards using mobile devices as the preferred digital media are primarily driving the demand for the global ad technology market.

The ongoing trend of digitization to improve workflow and employee productivity and increased digital spending by enterprises is expected to fuel Macritt’s growth in the coming years. Also, investments by market players to improve response time and growing advertising industry are expected to influence the market demand.

The global advertising technology market is segmented by type, company size, price type, end user, channel type, regional distribution, and competitive landscape. Based on regional analysis, North America is expected to hold the highest market share in the next five years.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies, Inc., Adobe Inc., Google LLC, The Trade Desk Inc., Criteo SA, IgnitionOne Inc., MediaMath Inc. They are major market players. It works in the global advertising technology market.

Years considered for this report:

Objective of the study:-

• To analyze the historical growth of the global advertising technology market from 2017 to 2021

• To estimate and forecast the global Advertising Technology market size and growth rate from 2022E to 2027F

• To segment and forecast the global advertising technology market based on type, company size, price type, end user, channel type, regional distribution and competitive landscape.

• To identify a major region or segment in global advertising technology

• To identify the drivers and challenges for global advertising technology

• To analyze competitive developments such as expansions, new product launches, mergers and acquisitions, etc. in the global advertising technology market.

• To identify and analyze the profile of the leading players operating in the global advertising technology market

• To identify key sustainable strategies adopted by market players in the global advertising technology market

The story continues

Key topics covered:

1. Product overview

2. Research method

3. Executive summary

4. The impact of Covid-19 on the global advertising technology market

5. Voice of the customer

6. Global ad tech market outlook
6.1. Market size and forecast
6.1.1. at a price
6.2. Market share and forecast
6.2.1. By type (cloud-based, on-premises)
6.2.2. By Enterprise Size (Large Enterprises and Small and Medium Enterprises)
6.2.3. By type of price (fixed monthly fee, ad spend commission, hidden auction signs)
6.2.4. By end user (in-house media buyers, advertising agencies, website owners, app developers, ad networks)
6.2.5. By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)
6.2.6. By Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa)
6.2.7. By Company (2021)
6.3. Market map

7. North American Ad Tech Market Outlook

8. European ad tech market outlook

9. Asia-Pacific Ad Tech Market Outlook

10. Middle East and Africa Advertising Technology Market Outlook

11. South American Ad Tech Market Outlook

12. Market volatility
12.1. Drivers
12.2. Challenges

13. Market trends and developments

14. Competitive landscape
14.1. Competition view
14.2. Profile of Global Players (Major Companies)
14.2.1. WPP Group PLC
14.2.2. Omnicom Group Inc.
14.2.3. Publicis Groupe SA.
14.2.4. Interpublic Group of Companies, Inc.
14.2.5. Adobe Inc
14.2.6. Google LLC
14.2.7. Business Desk Inc
14.2.8. Criteo S.A
14.2.9. IgnitionOne, Inc.
14.2.10. MediaMath Inc.

15. Strategic recommendations

For more information about this report, visit https://www.researchandmarkets.com/r/tn2y9p

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