Indigenous designers head to New York Fashion Week.

When Nat Dan launched her brand Ihra last year, her goal was to showcase her designs as part of New York Fashion Week.

Just two months ago, the dream of Bardi, Neul Nuul and Nikina came true as her swimwear hit the rooftop of New York’s Varrick Street.

She is not the only Western Australian designer, with Pilbara’s creator and has chosen to show off her clothes, including Narrauma, Karayara, Nuul Nuul and Yawuru woman Bobby Locker.

For Ms. Dan, the opportunity to show off the inspirational designs of Pilbara and Kimbeli on an international stage is similar to the popularity of overseas fashion.

European influence

Amanda Haley’s identity is gaining traction in Europe.

Her business model is based on buying Aboriginal works of art and turning it into a printing cloth.

“It’s important to see and hear our people,” she says.

Over the years, Ms. Haley has worked with more than 16 artists – she has returned to the community with the money she earns.

Interest from BLM

Indigenous designer Tegen (TJ) Colishau has a family connection with Nikina, Bardi and Null Null. Her name is AARLI, a Bardi-language word, meaning fish, sought after all over Australia.

According to Kolisha, the demand for indigenous designs has increased since the Black Livelihoods movement.

The Australian Fashion Council has not been able to provide statistics on local design sales, but local designers say the evidence speaks for itself.

“Especially in the last five years, it has grown completely,” says Colisha.

“You can see the demand for primary content not only from the industry, but also from users, not only through weekly collaborations.”

It increases self-confidence

For New Dan, New York Fashion Week is a huge boost in her confidence as a relatively new designer.

“I have doubts,” she says.

The two West Australian designers showcased their indigenous art designs on the Flying Solo ‘Ones to Watch’ Runway in front of an audience of 16 million people online and offline.