In the year 9 fashion items that will go viral in 2022

TikTok has been behind many viral fashion moments. That was thanks to the rise of the “Barbiecore” aesthetic and the Valentino pink trend, as well as videos of users sharing their cargo pants and nostalgic outfits. Likewise, brands that align with these moments have seen significant increases in sales and exposure.

Below, we’ve rounded up the hottest fashion items in 2022.

Diesel Brown B-Bernie Belt Miniskirt

In the year After taking over as Diesel’s creative director in 2020, Glenn Martens is working to revitalize the brand. This year, his hard work has paid off. Martens made its debut as a brand at Milan Fashion Week in February, and in November, fashion technology company Lyst named the diesel-enhanced D logo as its logo of the year. The fringed logo combined with contemporary designs caught the eye of shoppers, especially in the form of the Brown B-Bernie Belted Miniskirt. The dress has been at the center of controversies over its petite and luxury fare ever since it debuted on the runway. Although some say that it is not practical, others are obsessed with the skin on the small dress.

Atiko Fern cargo jeans

When Kim Kardashian was photographed in The Attico’s now-viral Fern Cargo Jeans this summer, the pants surprisingly flew off the shelves. Repetitions and iterations of the popular pants were soon released by countless brands, and the original style was seen on show-goers all fashion month. With the Kardashian stamp of approval, jeans’ popularity can be attributed to their versatility and trendy over-fitting.

Barbiecore

Pantone may have declared the color of 2022 to be very pervy, but the standout among fashion fans was Valentino’s PP Pink. After Valentino presented an all-pink collection at Paris Fashion Week in spring 2022, the color has been seen on runways and red carpets. Celebrities including Anne Hathaway, Zendaya, Vanessa Hudgens and Jenna Ortego have been spotted wearing pieces from the Valentino line. And the search for patterns in popular color increased, which influenced the rise of the “Barbiecore” aesthetic.

LL bean bag and tote bag

The boat and tote bag is far from new, but this summer, there’s been a resurgence that no one saw coming. TikTok user @graciewiener sent users into a frenzy in June when he posted a video of fun boat and tote monogram options. In fact, thanks to the @ironicboatandtote trend, the brand saw its strongest summer sales in a decade.

Beyond Anna’s bag

If there’s one bag that can be considered the “it” bag of the year, it’s the Luar Anna bag. Luar founder and designer Raul Lopez debuted the bag in 2021 for the brand’s spring 2022 season. Since then, it has appeared on the arms of countless celebrities and influencers, including Julia Fox and Dua Lipa. The bag’s stylish and unique design as well as its affordable price point have helped to increase its popularity. And Lopez received the CFDA’s American Accessories Designer Award this year.

Y/Project x Jean Paul Gaultier collaboration

While the Y/Project x Jean Paul Gaultier collaboration collection will be available to the general public in October, it has been on the radar of streetwear fans for months. In September, popular streetwear influencer Joel McLoughlin, also known as Gallux (350,000 followers) on Instagram, created a clothing inspiration video featuring clothes from the collection that garnered 145,000 likes. This highly anticipated drop from first-time parent A$AP is already being sold on the Y/Project website and on resale sites.

Acne Studio Mohair Certified Scarf

As the temperature drops, Acne Studios’ favorite scarf has been popping up all over social media. At the start of Fashion Week, the winter size was a big hit as fashion influencers flaunted it on the streets of London. It has become a status symbol among global consumers, as they document their search for the desired item on TikTokers videos. In November, the w-commerce platform Depop showed a 42% increase in searches for “Acne scarf” compared to last summer.

Coach cushion tabby shoulder bag

Although the Coach Cushion Tabby bag was officially released in 2021, its popularity has lasted well into the new year. After receiving the official seal of approval from J.Lo, Pillow Tabby has taken TikTok by storm. On social media, shoppers reported traveling from store to store in pursuit of the coveted bag. Coach has secured key celebrity partnerships throughout the year, ensuring the brand is a brand to watch in 2023.

Wrap around sunglasses

An unexpected item that may go viral this year is wraparound or “gas station” sunglasses. Companies from Balenciaga to Amazon have released versions of the popular style that have taken social media by storm. But like trucker hats, snagging a pair at the local gas station is popular with consumers “in the know.” What was once an accessory reserved for dads and athletes has become a “cool” item for millennials and Gen Z alike.