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Frank Horvath was one of the world’s greatest fashion photographers. He helped elevate the medium to high art, and with his thoughtful photographs, changed how we view fashion as a whole.
Now, his latest works are on view in a solo exhibition at Leica Gallery Wetzlar in Wetzlar, Germany, opening on February 3rd and running through April 30th. It is called the exhibition Please don’t smileHe had something to tell his subjects before taking their portraits.
The exhibition highlights fashion photography from the photographer whose career spanned 70 years. He showed the world how fashion photography is not just about selling bags, noting that “if it weren’t for the stories, I would never have been interested in fashion,” he said during an interview.
Horvath is known for his published fashion photographs Vogue, Elle And Harper’s Bazaar. Based in Paris, it captures the city in all its romantic glory, from misty night scenes to extraordinary shots of the Eiffel Tower.
And yes, he owned a Leica camera, and was introduced to the brand by his friend and fellow photographer Henri Cartier-Bresson (who now has his own eponymous museum in Paris).
Horvat was born in Croatia, lived in Italy, and moved to Paris in 1955. He began working as a fashion photographer in 1957, shooting for fashion magazines in Paris, London and New York until 1962. – white film, and some of his best photos were captured at this time, like shots of Coco Chanel, Jean Cocteau and Yves Saint Laurent.
After working as a commercial photographer, he started working on photo books New York up and downA tribute to the city’s street life and Please don’t smile, Published in 2015.
He told models not only to refrain from smiling, but also to be themselves. In the year In an interview in 2015, he said: “Later, when there was such a natural type, the girl next door, I didn’t like it anymore, because it became such a stereotype,” he said in an interview in 2015. Showing something that the model wants to show doesn’t interest me.
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