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Columbus, Ohio –(Business Wire–Fashion apparel retailer Express, Inc. will launch in-person and social media initiatives on September 9th and 10th in New York City with the brand’s first ever ‘#expressyou’ pop-up styling center.Th. Express’ Celeb Stylists – Alison Bornstein, Brandon Williams, Sam Spector, And Zerina Aker – Hosts personal styling appointments for event attendees.
“As fall approaches, we want to make fashion month accessible to everyone, and our ‘#foryou’ activities are meant to inspire customers to discover and share their style,” said Executive Vice President and Chief Marketing Officer Sarah Tervo. Officer on express. “As part of our style community, we’re using our celebrity stylists to help users share their favorite trends this season so people can wear them with confidence and deliver our creative Tik Tok brand results.”
The “Na” 「」「」」「」 “Na” 「」「」」「」 About’s pop-up styling center brings the power of the express community to NYC, helping people dress with confidence in the brand’s Fall 2022 collection. Appointments with the brand’s celeb stylists take place at the Express Styling Hub, which is set up like a luxe dressing room. Actor and digital creator Chris Olson It will create a unique look and ‘street style’ content in the Flatiron area on September 9th. The Express Styling Hub will be open to the public from 9:00 AM to 5:00 PM EST and customers can mingle with stylists at the following locations:
Friday, September 9 – Flatiron
130 Fifth Ave., New York, NY at 18th St. and 19th St
Saturday, September 10 – meat packing
446 West 14th St., New York, NY between Washington St. and 10th Ave.
From September 9th to October 31st, the brand will continue to launch its brand new and engaging way for customers to celebrate their style with Tiki Tok’s “Ramdu Runway”. Users can turn any background into a custom runway to show how they express themselves in style. The branded result is by opening the “Friends” tab in Tikicode, tapping the “Add Friend” button and selecting the QR code icon to scan codes in stores, branded marketing materials and a pop-up style center for #ExpressYou.
On September 17, the brand’s styling community will host its Fall Style Celebration, an all-time event in 98 Express stores and a digital live stream hosted by Tan France. The events will recreate the hub of NYC styling by featuring TikCodes, a style that boosts customers’ confidence. Customers can learn more here.
About Express, Inc.
Express is a modern, multi-channel apparel and accessories brand based on versatility, driven by its mission – We create confidence. We encourage self-expression. – and fueled by the style community. In the year Launched in 1980 where style, quality and value must all be found in one place, Express is part of some of the most important and culture-defining fashion trends. Express Edit’s design philosophy always ensures that the brand is ‘of-the-moment’ so that people can wear it every day and for any occasion. Express can help them look and feel the way they want to.
The company operates more than 550 retail and retail stores in the United States and Puerto Rico, the express.com online store and the Express mobile app. Express Inc. consists of the brands Express and Up West and trades on the NYSE under the symbol EXPR. Please visit www.express.com or www.upwest.com for more information.
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