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The outbreak has boosted e-commerce business for the first two years, but Simon Woo, a partner at Cathy Innovation, has now identified three causes of strong headaches for online retailers.
- Increasing economic instability.
- IOS Social Media Privacy Updates.
- “It can be reduced at reasonable costs.”
While one can put aside the declining economy, consumers have decided to share a small amount of personal information to increase sales and customer acquisition costs.
To address these challenges, Wu shares a number of strategies to help e-commerce startups improve branding and “bind” their existing customers.
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Sure, driving social media sales is a vehicle, but it is the engine of community management. Wu offers a number of ideas for customer programs that promote loyalty and build organic traction by reducing your dependence on Facebook and other platforms.
“It takes time to duplicate customer acquisition channels and organic growth, but the investment is worth it in the long run to build a sustainable brand,” he wrote.
Thanks so much for reading TC + this week!
Walter Thompson
Senior Editor, TechCrunch +
@ Your main actor
Dear Sophie: How do we transfer a candidate’s H-1B and Green Card?
Image thanks Bryce Derby / Tech Crunch
Dear Sophie,
My startup should hire an AIA professional, and our top candidate has a complicated immigration situation.
She is from India and has been on H-1B for more than six years. Her current employer applied for an E-2 green card in her name four years ago during the PERM process.
She has been waiting for a green card number since it was approved and says it could take many more years before it is accepted.
She is asking us to transfer her H-1B and Green Card to our organization. Can we do it? Are there more options to keep her?
– Promoting AI
4 Negotiation Points Novice founders should focus on the low market
Image thanks Miraj C (Opens in new window) / Getty Images
I have not tracked this number nationally, but the venture capital investment in startups based in San Francisco is said to have declined by 65 percent between May and June 2022.
It is difficult to imagine a situation in which an investor does not benefit more than a founder. Because VCs have money and past experience, information is your only balance.
Angel firm 22 Ventures CEO John Weaver has shared four key strategies for entrepreneurship to help improve the playing field.
“This financial support is temporary, but the terms you meet at this time may shape your company for years to come,” he wrote.
Pitch Deck Teardown ፡ Permanent Planet $ 2.1m Seed Floor
Image thanks Permanent planet (Opens in new window)
In May, Fintech announced that Sustainable Planet had raised $ 5 million in debt and equity financing, so that revenue-based finance could extend technology startups by at least $ 25,000 a month.
The company’s founders shared the winning version of Peach Deck with TechCrunch +, which includes useful templates for creating effective “problem” and “solution” slides, as written by Haji Jan Campus.
Copying the sales script How to break the stigma and duplicate sales teams
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For most of his career, my father was a sales executive at a company that trades in world-class machinery. He builds and manages internal teams, and I learned a lot about managing people so that they don’t look at him.
He once replaced a high-performance accounting manager with an inexperienced seller, after realizing that Hot Shot had outsourced their customers to expensive systems that they did not need.
Their customers do not tend to renew when their contract expires.
“Extroversion, Charisma and Alpha personality traits do not lead to sales success,” wrote Arwa Kaddoura, Influx Data CRO. This is ‘hero selling’, and it does not produce or sell effective sales teams.
The reverse of Rowe has a heavy impact on the technological cities that have emerged in the Red Territories.
Image thanks venimo / Getty Images
The San Francisco Bay Area has long lost its monopoly to launch disruptive technology.
However, Dominic-Madori Davis and Rebecca Scout have been found to be in trouble, as the U.S. Supreme Court has ruled that abortion is illegal.
“This is a very different story from our decision to build a company in Atlanta,” said Hadijah Robinson, founder of the Nile.
“In Georgia, we have seen reversal of decisions affecting the business community,” she says. “It’s hard to ask women to come to a place where they can risk their lives.”
Collaborate with investors to improve your chances of pillar art
Image thanks Miraj C (Opens in new window) / Getty Images
In a recent TC + post, we asked veteran investor Marjorie Radlo-Zandin to share her playbook by helping the founders lead their company for the first time.
Diverting is a big deal, but it divides the process into several stages that help entrepreneurs buy from investors (and employees).
“There is nothing embarrassing about copying,” wrote Radlo-Zandy. “On the contrary, it is a sign of strength.”
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