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In the age of social media and digital advertising, your construction business card needs to stand out not only from the competition, but also from being reusable in a paperless world. Here are eight key tips to make your construction business cards stand out
1. Minimal design
You don’t need to use a business card to convey every ounce of information about your business to be effective. The opposite can be true, minimalistic designs are more attention-grabbing and the fastest way to effectively communicate your business’s key information to your customers. Use your business card to direct customers to your website or email to learn more about your brand – not a flyer for your business.
2. Eye-catching shapes
Another way to keep your business card in someone’s mind and in someone’s wallet is with a striking or interesting shape. Curved corners can give a simple look but still make your card unique. Square, oval or trapezoid shapes make your business card memorable. You can even consider folding your card to create an eye-catching and unique style.
3. Special items
Designing your business cards with unique materials can be a great and practical way to keep them in someone’s hands for a long time. A construction business card made of hard plastic or light metal is perfect for the dirty and dirty environment you often work in the construction field. Or, if your construction business uses wood, consider laser-cut wood business cards for a one-off. in kind. These options can be more difficult to write.
4. The ability to write on it
Many business owners prefer business cards that can be written on with a pen over modern materials such as plastic, metal or wood. These business cards can be great if you offer personalized service, schedule appointments, or write a more direct phone number or email for a prospective client to reach. Writable business cards allow the recipient of the business card to write a note about who you are and why they should hire you.
5. Building colors and themes
Your business card should match the type of work you do, so keep the color scheme related to construction. Black and yellow or black and orange business cards are often read as related to construction because those colors are used to depict equipment and road signs. Architects can use a blue and white design, or they can design their cards as a blue design. Painters or interior designers may use cards designed to look like paint chips—cards of the same size—to determine paint colors.
6. Ruler cards
For a more interesting and useful construction business card, consider a buyer. A scaled card can come in handy when your customer wants to measure something – ensuring they see your name and business while doing so.
7. Photo business cards
If your construction business involves working on finished and customer-facing products, you may want to consider photo business cards. Business cards with photos can demonstrate the high-quality work a customer can expect when they hire your business. An interior designer can show beautifully decorated homes, while contractors use photographs to show the high quality of their construction work.
8. QR codes
The boom and the touchless virtual menus have made the QR code ubiquitous and easy to use. These quick response barcodes are a great way to keep your business card from cluttering up with too much information. Instead, you make it easy for your customer to find their way right to your business’s website, where more information about what to do and how to contact you can be found.
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