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Retail convenience store 7-Eleven is entering the fashion world with the launch of several snack-inspired sneaker and apparel collections that customers can win online.
The collection is being released in conjunction with the retail store’s newest project, the Brainfreeze season. The savings can be won by customers who purchase participating products at Stripes, 7-Eleven, or Speedway stores through the Spady Rewards, 7Rewards, or 7NOW giveaway.
Participating brands include Big Gulp, Slurpee, Fanta, Reese’s, Red Bull, Doritos, Ruffles and more.
Those interested in winning the prize can go to the stores, purchase the products and enter 10 entries per day in the draw to win the prize.
More about the 7-Eleven Brainfreeze Season program and fashion awards
The new fashion collaboration is part of the retail chain’s latest Brainfreeze season summer promotion. The promotional project started in May 2022 and will continue until September 6, 2022. During this time, the retail store will continue to launch new products with various prizes, including concert tickets, travel packages, sneakers, apparel, snacks. , more.
In its latest edition, the retail store featured collaborative products from Red Bull, Fanta, Reese’s and more. The official press release introduces the program;
“To keep fans warm and cool this Brainfreeze season, 7-Eleven, Inc. is releasing unexpected and exclusive collaborations with fan-favorite snack and beverage brands to bring apparel to ELEVEN.”
The brand explained that customers who purchase participating products at the aforementioned stores have the opportunity to get their hands on apparel and accessories inspired by their favorite snacks. 7-Eleven Executive Vice President Marisa Jarratt talks about the new collection.
“Brainfreeze Season is when we help our customers satisfy their thirst for Slurpee drinks…music…and of course, fashion. We know our customers are always on the cutting edge of culture and style, and are looking for ways to get closer to their favorite brands.
The products include new sneakers inspired by Dunkaros, Race and Fanta. Reese’s shoes are made in collaboration with a shoe surgeon. The sneaker comes in a thick-soled sneaker dressed in brown, black and bright orange colors. The upper part of the shoes is made of suede and mesh materials.
The second offering from the sneaker collaboration includes the Slurpee and Fanta. The shoes were designed by Dank & Co. designer Jake Dunklefs for the sneakers, which were made in collaboration with Slurpee and Fanta. The sneakers are adorned with Slurpee drink branding, and the graphic includes shapes that resemble water splashes.
The sneaker comes in shades of blue, yellow, pink, and white with a low-top silhouette and studded panels.
The third sneaker in collaboration with Dunkaros comes in a low-top leather pair, covered in shades of blue, yellow, pink and green, plus several multi-colored stripes and the 7-Eleven Fred mascot, painted by Tyler Wallach.
In addition to sneakers, the collection also includes a clothing lineup. The first apparel collection comes in partnership with Red Bull BC One. The apparel line includes baseball caps, athletic caps, and backpacks painted in white, blue, and red colors.
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The apparel collection is adorned with Red Bull BC One by Fred graphics.
The fashion capsules include sneakers, fashion and accessories in collaboration with Flamin’ Hot Cheetos, the Flamin’ Hot x Braille collection. The collection includes flame-printed sneakers, coordinating hats, sweatshirts and skateboards.
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