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Paper presents for the first time an overview of the retail open platform model in question.
A comprehensive practical guide with development paths and success stories for retailers and brands looking to grow in the Chinese market.
Shenzhen, China, July 27, 2022 /PRNewswire/ — Dada Group’s (Nasdaq: DADA) JDDJ and JD.com’s store is now on display at the “2022 China Global Retail Innovation Summit.” Retail, a megatrend in the retail industry, and a new growth driver for retailers and brands, has become a hot topic of discussion among business leaders.
Dada Group at the conference “White Paper An On-Demand Retail Platform Model”. In collaboration with Chinese chain store & Franchise Association (CCFA) and JD.com Consumer and Industry Development Research Institute The white paper provides a panoramic view of the industry’s first on-demand retail open platform model.
Seize the digital opportunity
Decision makers, digital business leaders and the industry’s technology providers joined the management teams of Dada Group and JD.com to address the conference to explain their insights and predictions on on-demand retail.
Dr. PEI Liang, the Chinese chain store & Franchise AssociationHe revealed: “On-demand retailing is an important part of omni-channel retailing. It not only drives online traffic, but also combines existing offline resources.” It enables collaboration between platforms and offline retailers to achieve a 1+1>2 result. Offline stores serve as a terminal for order fulfillment and product storage, and their prices may increase as the retail model becomes stronger.
Philippe Giaki Kuai, Founder, Chairman of the Board of Directors and CEO of the Dada Group He noted that China’s e-commerce has shifted from long-distance, short-distance to macro-distance. For offline stores, it has on-demand retail. They have expanded their businesses.; It has on-demand retail for brand owners. Built a digital marketing and operating ecosystem. connecting online and offline channels; For consumers, on-demand retail services represent significant improvements in time, efficiency and shopping experience.
HE Huijian, Vice President of JD.com and Dada Group; Head of JD.com’s inner city business He believes that retail is all about efficiency and experience. It emerged from both the supply and demand side. On-demand retail is expected to grow into a trillion dollar market within 3 to 5 years. JDDJ and Shop Now will continue to unlock the potential of the industry to expand the model for various offline retailers and brands through digital enhancements, operational improvements and efficiency improvements, to provide consumers and partners with a faster, better and more economical shopping experience.
Development path and successful cases
It can be understood from the discussions that retailers and brand owners are similar in demand and retailers, when they use the retail business on demand, which can be classified into two models – self-operated and open platform.
The players found out under the white paper The open platform model, in terms of the breadth of product categories offered, as well as the technologies are stronger. Dedicated to empowering offline retail partners and driving the digital transformation of the real economy.
The report also discusses the development path towards the open platform model and some successful cases. it was A useful guide for traders trying to take advantage of the new growth opportunity in the Chinese market. For retailers, what is important to them is omni-channel communication and fulfillment; For brands, their focus is on interaction with consumers and marketing.
Based on the number of participating stores and the rate of growth, the white paper considers supermarkets, fashion style and home appliances, and consumer electronics as the three main examples. Analyze their growth paths from effort to growth.
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Attention to the supermarket Traffic, delivery capabilities and integration of information from multiple channels. Traffic largely determines the potential size of the business, delivery capabilities are tied to order fulfillment, and integrating data and adopting automated management is key to improving efficiency.
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As a fashion style and home applianceIn addition to traffic, the level of digitalization will greatly determine how well retailers and brands manage their stores and inventory.
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Turning to consumer electronics, the products have a high price, a long life cycle and a low level of transparency, consumers are more dependent on market guidance and after-sales service. Integrating online and offline marketing approaches and services to better satisfy customer needs and become key brand identities in the industry.
As pioneers and leaders in retail, JD.com and JDDJ have partnered with renowned partners such as Walmart, Vivio and Unilever, and Experiences and insights gathered from the past 8 years of experience. As a key driver of omnichannel growth for offline retailers and brands, the partnership with JD.com and JDDJ in on-demand retail has been recognized by partners.
Xiaojing Christina ZHU, President and CEO of Walmart China: “China is the largest, fastest growing and most competitive consumer market in the world. We expect on-demand retailing to become increasingly popular in the future as it enhances the shopping experience for customers and aligns with modern lifestyles. As a leading omni-channel retailer with a ‘Customer First’ mindset, Walmart China continues to work with our partners on digitalization and end-to-end efficiency. We look forward to providing our customers with a more valuable and seamless shopping experience so they can save money and live better.
“Thanks to the in-demand retail business, penetration and sales share in categories such as healthcare, mother and baby continued to grow,” he weighed. Katie CHEN, Managing Director Kimberly-Clark China, “On-demand retail has become an important channel for Kimberly-Clark. Through collaboration and innovation, we hope to further facilitate and improve our business, grow and lead personal care and hygiene products in the on-demand retail market.”
Based on successful cases, a white paper presents a methodological summary “ACE on demand”, suggests the path to success in retail. ACE represents the skills, innovation, and experiences needed for an entrepreneur’s growth at the early, emerging, and breakthrough stages.
About Dada group
Dada Group is a leading platform in domestic retail and retail delivery. China. It operates JDDJ, one of China’s largest on-demand retail platforms for retailers and brand owners, and Dada Now, a leading domestic on-demand delivery platform for merchants and individual shippers across multiple industries and product categories. The company’s two platforms are interconnected and mutually beneficial. The Dada Now platform enables an enhanced delivery experience for participants on the JDDJ platform with easily accessible fulfillment solutions and a robust on-demand delivery infrastructure. Meanwhile, massive demand delivery orders from the JDDJ platform will increase order volume and density for the Dada Now platform. in June 2020Dada Group began trading on the Nasdaq Global Market under the symbol “DADA”.
In Care Of Chinese chain store & Franchise Association
Chinese chain store & Franchise Association (CCFA) is the official representative of the retail and franchise industry. China. Currently, there are more than 1200 enterprise members with more than 460,000 outlets, including domestic and foreign invested retailers, franchisors, suppliers and related organizations. Total CCFA retail member sales (franchise and food service excluded) was 4.5 trillion CNY In the year Retail sales will account for 11.6% of total social consumption in 2020. CCFA’s functions include: participating in policy formulation and coordination, protecting the interests of industry and members, providing ongoing professional training and industry information and data to members, and creating forums for exchange and collaboration.
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Source Dada Group
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