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Turkey has benefited from the supply of raw materials and government support, and Altan added that focusing on value-added, high-quality products or slow fashion, cheap, mass-produced fast fashion items are becoming popular for their intended purpose. American and European export markets.
But due to high energy costs, inflation and the rising cost of living, clothes have fallen down the priority shopping list. Altan warns that major apparel manufacturing countries may see a 20-25% drop in apparel orders in the near future on the back of this.
Jumping on the slow fashion train, he shares his tips on how the industry can sustain growth in tough market conditions.
Support your suppliers: Inflation in America and Europe has reached 10%. But clothing prices (at the supplier’s end) rose by only 1% on average. Brands need their suppliers so they need to look at financing them to ensure their long-term sustainability and longevity.
Understanding sustainability is at a cost: Suppliers are expected to manufacture in safe and sustainable factories and treat their workers well. This requires investment. But suppliers must first turn a profit. Buyers should recognize this and extend support to allow this.
investing in digitization; Asia was once the king of cheap, mass-produced clothes. But the priority is now high quality, better price and less runs. Digital technologies are helping to reduce waste during the design and production stages and this has huge benefits in the long run. To support this evolutionary process, universities and academic institutions should focus more on fashion design and technology programs.
Offshore does not solve all industrial problems Incorporating quality, value-added designs that support local manufacturers and design teams will help create a more sustainable future for the apparel industry.
Attracting young talent; Generational change must be acknowledged. Young people approach fashion in a different way. The industry needs to accommodate this rather than waiting for newcomers to change their approach. It is important to include young designers in the process as they have a greater understanding of what the industry looks like today and in the future.
Design products with end of life in mind The industry is on a mission to reduce textile waste, which will help the transition to slow fashion. Reducing production and increasing quality, products purchased by consumers are used for a long time. All clothes should be made from materials that can be renewed and repaired, and this will contribute to the targeted development goals.
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