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The Vai Govindarajan Reverse Creativity Unit at Darthmutch Tack: “Students have learned to distance themselves from these families and learn how some live in poverty for only $ 2 a day. Rob Strong Photography
When Coronavirus made international travel temporarily impossible, Vijaya Govindarajan had an idea.
Govindarajan, who is accustomed to bringing business MBA students to India as part of the Rivers Innovation Division annual GIX, decided to bring virtual reality technology to India instead.
The goal is to identify health and wellness issues affecting Indian families living below the poverty line and decide how business can be addressed. And helps make VR happen.
Govindarajan “We need to look at people who do not eat products and services and ask what is hindering their consumption. Poets & Quants. “Then, we need to think about how entrepreneurship can play a role in creating solutions. Today’s best and brightest leaders are building an inclusive, responsible and compassionate capitalist society.”
‘We drove people out of business’
Vijay Govindarajan. Laura Decapua Photography
Govindarajan capitalism believes that many people are left behind, and most businesses want to make money at all costs. But he says not all profits are the same.
“We’ve got people out of business,” he said. “Profit that enhances social values is a major form of profit. Capitalism that works for many people is a better form of capitalism.
Govindarajan wanted to test his imagination to make business human; The goal was to help students understand the power of using a leadership approach that combines the social heart with the business mind. “Human trafficking means understanding that the 7 billion people on the planet have the same interests and needs. However, some people’s needs and desires are met, while others are not.
For Tuck ’22 student Sasha Crook, her greatest understanding of the subject was the success of business models that included humanity and caring. “For me, that’s all about making the business human – weaving for the people around you, from customers to business partners with care and understanding,” she says.
A learning journey across the Tamil Nadu
Sasha Crook. Laura Decapua Photography
Govindarajan’s Virtual GX proposal for the summer of 2021 by Tack Dean Matthew Slowut. Once approved, Govindarajan has worked with I-India to make 34 films – using both VR360 and standard 2D technology – drawing the lives of several Indian families in six months. The class began this spring and took students to rural and urban Tamil Nadu.
The class began by teaching basic knowledge in reverse creativity. “Historically, in developed countries like the United States, companies have made innovations and then sold those products to poor countries like India,” Govindarajan said. “The opposite of innovation is to do exactly the opposite; to create something new in a poor country like India and sell that product as a rich country in the United States.”
Next, the students met an entrepreneur who had made a reversal in India. Next, the following sessions include live, synchronized zoom interviews between classmates and Indian families – students produce VR360 and standard 2D movies on their own time. The students applied their understanding of customer problems through a team-based inversion innovation project to determine the business proposal for Indian venture capitalists.
Capture MBA students using VR. Laura Decapua Photography
‘I Was Impressed by Many Stories’
Govindarajan’s emphasis interviews were a powerful part of the course and helped students understand the health and well-being of these families. The interviews helped the students to understand why the needs of these families were not met, why they could not consume them, and what obstacles they faced. Govindarajan says: “Some of the barriers may be awareness, accessibility or affordability.
But perhaps the most important part of the interviews was the opportunity for Tuke students to learn from other experiences – experiences that are very different from their own. “The students have been able to move away from these families and some have learned how to live in poverty for only $ 2 a day,” says Govindarajan. “If you are humble and open-minded, you can learn from anyone. In this course, students will learn more about themselves and how they interact with humanity.”
“Most of the stories I have heard have touched my heart, and I am moved by the resilience and ability of these families to face some serious health and economic challenges,” says Croke.
“The world is becoming more complex, and things are getting more complicated,” said Utah Ohashi, another student at Tuk 22. “We need to listen to people to identify and approach such issues.”
‘They began to see capitalism in a new light and how can it be a force for good’
Utah Oshi Laura Decapua Photography
According to Govindarajan, Virtual GIX exposes students to consumers they have never encountered before. It also helped students to see the potential in helping others. “Students are starting to see capitalism in a new way and how good it can be if it is created to work for more people,” he said.
“Supporting people or countries in the past in difficult economic conditions may be left to governments, public institutions and charities,” Ohashi said. Today, when businesses make a profit, there are many opportunities to support such people or countries.
‘Technology can complement and expand MBA program’
Although Govindarajan believes that virtual reality technology is not a physical replacement for B-school practices, it can be added to these experiences. “Technology can complement and enhance the MBA program,” he explains.
A.D. In the spring of 2023, Govindarajan plans to open MBA for more than a second year to open its eyes to the social problems of many people around the world. This will enable Tuk students to be motivated to find solutions to these problems in the rest of their MBA.
“Without technology, it would not have been possible to have such fruitful discussions and insights,” Croke said.
Vijay Govindarajan. Laura Decapua Photography
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The post first appeared on Poetry and Quantum how to bring compassion to the MBA classroom.
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