How durable is your wardrobe? Jessica Carroll challenges fashion’s eco credentials.

This week, Jessica Carroll asks the question: How durable is any child’s clothing?

What is the story?

Sustainable and affordable, London-based label No Man’s Child was founded in 2015 by equity trader Andrew Zeni to address this unappreciated (and often overlooked) gap in the market. It originally positioned itself as a go-to for summer dresses, but recently added pants and sweaters to its offerings.

This week, Jessica Carroll asks the question: How durable is any child’s clothing? It is made from 100 percent organic cotton, which means it is biodegradable.

Why should I buy this dress?

It is made from 100 percent organic cotton, which means it is made from biological cotton, which can be recycled and grown without harmful chemicals.

An extra mile

Do brands care what happens to their clothes once they’re finished? No one’s son will do it. It has partnered with resale platform Re-Fashion (re-fashion.co.uk) to help customers donate old clothes using free post bags to extend the life of clothes (and reduce their carbon footprint).

What is the purpose?

Fabric makes up 80 percent of clothing’s social and environmental footprint, and anyone’s child is inclined to improve it. The aim is to make all the clothes from responsible fabric – currently 93 percent.

Why can’t I buy this dress?

It is easy to find the factory where it was made, due to the fact that the brand names all the factories officially. However, it is made in Pakistan. This is a long way to get to the UK. We can’t help but think of all those emissions that could be avoided.

VERDICT

Every child works hard to create affordable clothes that are responsibly designed and carefully designed. Bringing factories to the UK improves the bottom line, but thanks to its transparent supply chain and commitment to reducing carbon emissions, it’s a good choice for those looking to embrace sustainable fashion on a budget.

Our level

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