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When a man is asked about his history with the Holland America Line, you know he’s passionate about his work, when he took out his backpack to set up a portrait of himself on board at the age of seven. Rob Coleman continued to sail with his parents and over the years his passion for the industry grew into a 24-year career with HAL.
Coleman, who was recently promoted to vice president of North American sales, oversees strategic accounts, national accounts, charter and incentives, and field sales.
Asked if there will be changes to the cruise line’s strategy and culture, Coleman said that since Rotterdam has no new ships, it will focus more on core issues such as listening and talking to Holland America’s business partners. He said he would like to hear what they have to say about their experience and relationship with HAL.
Another goal is to make sure travel advisors understand Holland America Line’s brand. When asked about travel advisor partnerships, Coleman said, “We have partnerships with all of the national consortia and organizations that most travel advisors eat with or work for as a member agency.”
“We have a dedicated sub-group of employees who develop promotional incentives, bonus commission offers or other incentives to focus on the Holland America line. Therefore, we will try to support the consortium by looking at the national accounting level, he added.
“This is supplemented by our field sales team that goes in the door and is willing to partner domestically because we still need to attract consumers to books. And we still present ourselves with our travel agency partners in consumer events, especially in destinations like Alaska.”
In celebration of Holland America Line’s 150th anniversary, legendary cruises have been created that offer the ultimate experience of exploring far-flung destinations without the risk of international flights. “They’re round trip from Seattle, San Diego, Boston, Fort Lauderdale, and some from Vancouver,” Coleman said. And while some sailors must travel domestically, there is the ability to travel to and from the same port.
“It’s a great travel program, and they’re very popular. We have just sold out a 28 day Alaska Arctic Circle Solstice Cruise in June 2024. Within four to six weeks, he was almost completely settled.
Among others, legendary voyages include a 51-day round trip from San Diego to the South Pacific. 53 days round trip from Seattle to Japan; and a 27-day Amazon Explorer sailing from Fort Lauderdale and back.
Coleman said, “Because of my long history with the company, I think I can provide exceptional service to my team and our travel partners. His strengths include finding solutions, moving the needle and getting things done.
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