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Content, a platform designed to help companies manage business-related content in the cloud, announced today that it has raised $ 40 million from Expedition Growth Capital Inflation. Newly-appointed CEO Bart Omlo said the revenue from Continent’s first foreign investment will be used to expand the company’s marketing and sales teams, open a new office in New York and support product development.
Content was launched in 2015 as an 18-year-old bootstrap software developer Kentico. Kentico was the brainchild of Peter Pallas, who saw the opportunity to build a content management system (CMS) for developers using the Microsoft .NET framework.
“Many companies and digital agencies [have historically] They built their system at home, and Peter wanted to give them a flexible solution that they could buy at an affordable price, ”Omlo told Tech Crunch in an email interview. “Peter launched the company and Kentico CMS quickly became one of the most popular .NET CMSes due to strong demand in the market. Over time, the product was transformed into a comprehensive digital experience platform for marketers.”
A.D. In 2015, Kentico began exploring some of the major content management concepts and exploring the “Automated CMS” trend as a software-as-a-service solution. Headless CMS is primarily a back-end content management system for apps and websites that serve primarily as storage. Kentico’s first head-to-head CMS product was released by Content and eventually boosted customer experience with 2,000 websites, applications and e-commerce experiences, including Oxford University and Anaplan.
Website created using content-free CMS. Image thanks Content
“In recent years, businesses of all sizes are moving to headline content architecture to improve the speed and efficiency of their digital experiences. This has led to significant growth in the headless CMS category,” Expedition co-founder and partner Oliver Thomas told Tech Crunch by email. He is the first mover and innovator in space. “
Content platform allows users to create and review content in pre-built workflows such as text, images and objects. Through the developer, it allows customers to integrate Content with other apps and technologies with API and “flexible content models,” controlling the content structure and access to websites and apps.
To analyze “AI” items that use Content AI to stand apart from other headless CMS platforms, it shows users of certain apps and websites or user segments. Another feature, Web Spotlight, provides content “page-oriented” content viewing for recording and testing business layouts, and collections allow customers to share and reuse content within a group and control access to specialists (e.g. region-or product-specific). ) Content.
“The traditional CMS industry has reached a major turning point. The current solutions are designed on-premises, unitary architecture. Since then, customers have moved to the cloud,” Omlo continued. Architects want to transition from traditional multi-purpose one-to-one solutions, such as Adobe or Sitecore.
Image thanks Content
According to research and market estimates, Kontent will compete with Contentful, Contentstack, Strapi and Storyblok, which could cost $ 1.6 billion by 2027. Although Omlo does not share income metrics – or any growth metrics, by the way – Continent’s “boot noise and capital saver” story has the advantage of going into a challenging economic climate.
“CMS solutions are an integral part of the 5-10-year life cycle of companies. The epidemic did not represent a major upside or downfall in business, but it is now accelerating the digital transformation in enterprises that require cloud-based, integrated approach, ”Omlo said. Based on our experience of the 2007-2009 financial crisis, the slowdown has prompted companies to reconsider their digital strategies for rebuilding their websites. This represents an opportunity to switch to modern CMS solutions.
Content said it plans to hire 100 workers next year, expanding the current number of 120 to five. (Contico is founded in the Czech Republic.)
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