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Paris-headquartered global advertising conglomerate Havas Group India has announced its foray into East India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Simply Done (QED).
The new entity, Havas QED, will partner with agencies including Havas International India (Creative), Havas CX (Customer Experience), Think Design (UI/UX), Conran Design Group Mumbai (Design) and Havas Creative Group India. Showbiz (Experience).
The agency will be headed by Anisha Singh Motwani, Founder & CEO, QED and will report to Manas Lahiri, Managing Director, Havas Global India (Creative). This collaboration will further drive innovation and digital excellence of Havas Innovation Group India.
Havas Group India has been consolidating and expanding its core products through acquisitions, partnerships and strategic alliances over the past three years, making the network one of the fastest growing in the country. To add to this momentum, Havas Group India is now expanding its geographical footprint in India and East India is the next port of call to pursue potential opportunities.
Rana Barua, Group CEO, Havas Group India said, “In the last 2 years, we have acquired 3 to 10 companies through acquisitions, joint ventures and strategic alliances such as Conran Design Group, Havas CX, Asbi Design and Showbiz Havas under the creative umbrella. Media Havas Content, Havas Sports And heights have been added including entertainment, havas market and strategic alliances with tribes. This has led to great growth and elevated our reputation in the industry. East India, without a doubt, offers untapped business potential, this strategic alliance, I believe, is the first decisive step in the market and for the future. It opens the door to the creation of our fourth village in India.”
“We have been working with Anisha and the QED team for the past two years, and she is one of the most promising entrepreneurs in India,” said Manas Lahiri, Managing Director, Havas International (Creative) India. “This partnership is the best cultural fit for us, and I am confident that our collaboration will help us add many new customers and write a new chapter in our growth journey,” he added.
A.D. Founded in 2015, QED specializes in crafting compelling stories through content, design, creative communications, social media marketing strategies, SMS and email marketing communications, digital advertising, SEO and paid search advertising. The agency handles a wide range of clients including Nikko Park, The Park Hotels, Fleury, Heritage Dining, Indo-British Academics and others. With more than 15 years of experience in marketing, Anisha’s strength and forte is brand-building. She was featured by Entrepreneurs in India in their #StartupStories feature in 2019 and Insights Success Leading Women Entrepreneurs in India 2020. Recognized as one of the Most Influential Businesswomen of 2022 by Innovative Zone, she was awarded the 2022 Female Entrepreneur Award by Great Companies.
Motwani said, “Our partnership with Havas Worldwide India is going from strength to strength. This strategic alliance is an organic step to further strengthen our partnership with the agency. I am confident that we will continue to do ground-breaking work together.”
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