Gray Ads Africa and Burger King address the elephant (or shrinking elephant) in the room

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Good-natured and obedient are some adjectives to describe the average personality of a local South African – paying bills on time and noticing the difference between what you pay and what you get in return. Applying the most basic logic or solution to the things that appear for a short time – must it be because I grew up and things seem smaller?

Gray Ads Africa and Burger King address the elephant (or shrinking elephant) in the room
Gray Ads Africa and Burger King address the elephant (or shrinking elephant) in the room

“As consumers, we pay more and more for smaller bills. Take electricity, for example, we use less, but the bill at the end of the month goes up. Or bags of chips with more air than chips. Before you could. To share a chocolate bar for a family of four, but this The era of “flat” is one-size-fits-all. Burger King’s king-size combos are the largest in the business. With the cost of living rising, consumers are looking for value. And this Burger King location reminds us that you can still find real value in the world,” said Glenn. Jeffrey, CEO at Gray Advertising Africa.

One of the places where we feel most frustrated or disappointed is when we pay king-size prices for a meal or treat and order from the starter section or opt for a bite-sized treat. Downsizing is alive and well, and it’s not what you’re thinking. The cost of living and cost of services have increased over time, resulting in smaller units paying the same price, giving the illusion that it still fits your pocket. However, Burger King consistently delivers on their promises and is taking zero percent off their King size offering. The latest TV ad from Gray’s Advertising and Burger King features some reductions – one choc chip in your choc chip ice cream; The shower gel makes its owner feel like a colossus; And 50% more is sometimes just 50% more air.

“When Burger King offers value, we want to make sure it’s good for your pocket and you get great tasting burgers on the menu. Burger King Marketing Executive Ezlena Jones said.

There’s no reason to feel bad about getting what you want: convenience and value for money. Things are smaller and more expensive, and treating yourself and enjoying life is more complicated than before.

The new king size combos are available at all Burger King outlets nationwide – king size still means king size.

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