Google offers discounts to protect American anti-Semitism

Alphabet Inc. Google has been relieved to file a lawsuit against the US-based advertising technology giant, a source close to the case said. To one head.

According to some sources, Google has offered to split the business of selling and placing ads on websites and applications under the Alphabet umbrella. The assets of that legal entity can be estimated at ten billion dollars.

It is unknown at this time what he will do after leaving the post. .

The Department of Justice has been investigating allegations that Google brokers and digital advertisers misused their role to run their businesses at the expense of rivals. The department is accusing Google’s advertising technology system of being anti-competitive, and the move could take effect this summer, according to the public.

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A Google spokesman said: “We have been having constructive discussions with regulators to address their concerns. “As we said before, we have no plans to sell or leave this business.” He added: “Strong competition in advertising technology has made online advertising more relevant, reducing costs and expanding options for publishers and advertisers.”

A spokesman for the Justice Department declined to comment.

In the European Union (EU), Google is proposing to resolve a separate allegations of anti-YouTube behavior in the face of another advertising technology investigation, according to some sources.

MOUNTAIN VIEW, CA – October 28, 20 Google’s headquarters in Mountain View, California, United States, October 28, 2021. (Photo by Getty Images by Typhoon Koskun / Anadolu Agency) (Typhoon Koskun / Anadolu Agency in Getty Images)

As part of that offering, those people added that Google would allow competitors to manage advertising sales directly on the video service. The only way to buy ads on YouTube, the world’s largest video-sharing platform, is to use Google Advertising Tools.

A spokeswoman for the European Commission, the EU’s top anti-trust watchdog, declined to comment on the ongoing Google advertising technology. “As usual, we will cooperate with other officials in our investigations,” she said, adding that the Department of Justice. Reuters previously reported on Google’s YouTube offering in Europe.

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For the second time in two years, Google has filed a long-awaited lawsuit against the U.S. Department of Justice over allegations that the company used anti-competitive tactics to maintain its dominance in online search. Google has denied the allegations and the case is still pending.

Google’s willingness to offer discounts to avoid US lawsuits is an evolution of the company’s strategy to control growing legal and regulatory pressures.

The United States Department of Justice closed the stage on Thursday, August 5, 2021, in Washington, DC. (Samuel Corm / Bloomberg in Getty Images)

In addition to investigations by the Department of Justice, the European Union, and the United Kingdom, Google is preparing to sue the Texas-led United States, which has argued that the company is leading a monopoly that harms advertising industry competitors and publishers. Google is awaiting a judge’s decision on the dismissal of the case, which it said was “inaccurate and irrelevant.”

Meanwhile, US senators have proposed a new anti-trust law that would force Google’s advertising technology to partially shut down the business. And the EU has agreed this spring on two major new technology laws, including the Digital Market Law, which imposes new equity obligations on companies such as Google.

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Any action taken by Google’s advertising-technology department to restructure the business could shake the digital advertising industry. According to Emarcater, advertisers are expected to spend more than $ 600 billion on digital advertising worldwide this year, and Google will play a key role in such sales. Last year, Google traded $ 31.7 billion in advertising revenue on other websites and applications, about 12% of Alphabet’s total.

Publishers have complained that Google’s marketing has reduced the company’s revenue from digital advertising to a higher commission. Competing advertising technology companies have complained that Google is using its market power to drive the business away from them.

WASHINGTON, DC – Nov. 05, Alphabet Inc., a parent company of Google. Executive Secretary Eric Schmidt addressed a National Intelligence Agency (NIA) conference in Washington DC on November 5, 2019. The Commission b (Photo by Alex Wong / Getty Images)

Many critics claim that anti-Semitism agents tried to block Google’s acquisition of DoubleClick in 2007. Some competitors have made that deal – then only $ 3.1 billion – and others have helped Google become a major advertising agency responsible for Fidelbet’s market capitalization of $ 1.6 trillion in the coming years.

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Today, Google Devices can handle every step of the purchase and sale of digital ads, efficiently representing both advertisers and publishers. Supervisors have been investigating whether Google is abusing its role in every transaction. Google denies any wrongdoing.

“We are concerned that Google is competing with its online advertising services for its competitors,” said Margaret Vestager, head of competition at the European Union.

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Another point of contention from competitors and regulators is Google’s move half a decade ago to allow advertisers to buy ads on YouTube instead of third-party devices. Opponents of Google Advertising Technology say that YouTube was the biggest online video site by far, and when it came to advertising, the decision was made to encourage advertisers to do more than their competitors.

That’s why some Google opponents say the separation of some Google advertising technology businesses could be the only way to restore competition.

The growing number of mergers with the U.S. Federal Trade Commission for anti-security assessments is limiting its ability to review deals on time, FBC said Tuesday. (Reuters / Andrew Kelly / File Photo)

Google has explored a number of anti-Semitism tests over the past decade. A.D. In early 2013, the company voluntarily agreed to some changes as a result of protests by some agency employees and resolved an investigation by the U.S. Federal Trade Commission, The Wall Street Journal reported. Google has tried to resolve similar disputes within the EU, but EU officials have not yet commented. In 2015, it rejected three different Google offerings before launching its first of three anti-faith charges.

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EU officials have confirmed that Google has violated the EU’s anti-terrorism law in a private matter, fined the company an estimated $ 8.4 billion and ordered changes to its business. Google has fought all three decisions in the European Court of Justice, but in the meantime, it has to abide by them. Google search results in Europe show product ads from Google competitors, and Android phone users in Europe ask users to select their default search engine from a list of options that include Google competitors.