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What are the best looks at Copenhagen Fashion Week?
“I think Copenhagen Fashion Week has become very popular because of the quality of the Danish brands. It’s also where the Scandi brands gather to present their collections, which makes it the most exciting fashion week in Northern Europe. Moreover, the increasing attention and demand for sustainability, whether material or diversity, has brought a lot of positive attention to modeling.” I’ve always felt that Copenhagen has this very unique buzz during fashion week, busy but relaxed and good-spirited.
Who is your target customer?
“For me, it’s less about a certain group or age. For me, it’s about attitude and how we tailor our style to suit you. I like to see different people in Gestuze and it’s not about whether they’re 17 or 57. My goal is to create clothes that people feel capable of and that they can wear for many seasons. For example, I really admire all the street styles I saw wearing Gestuze at Copenhagen Fashion Week.
What do you think makes the Scandinavian style different?
“There’s an effortless simplicity and sophistication that makes up Scandinavian beauty. When you really have it[the Scandi secret]is the feeling of not spending too much time on your look or your home. But following the pandemic and the movement of the fashion industry as a whole, I feel like we’ve become more daring in ourselves and in fashion. In general, both in fashion and in the interior.” I believe it has to do with the quality of the materials available. Then the surprise additions make it more personal.
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