[ad_1]
Summer is almost over, and the out-of-office messages of vacation are disappearing in offices and design studios from Paris to Milan. After a few weeks of attention from investors and distributors, it will be red carpets and runways. This week alone, you’ll see major events across three continents:
The Venice Film Festival opens on August 31. The schedule is packed with filmmakers kicking off their Oscar campaigns, and red carpet fashion is a tried and true way to build some early hype. The modern standard was set by Lady Gaga arriving in a speedboat in a Jonathan Simcahi bustier in 2018’s “A Star is Born”, then walking the carpet in Valentino Couture (the film won only one of the eight Oscars it was nominated for, but the dress was a watershed for the Italian luxury brand). If any movie stands out this year, it’s Luca Guadagnino’s “Bones and All,” starring fashion icons Timothee Chalamet and Chloé Sevigny.
Rakuten Fashion Week goes phygital again. The main event of the Japanese fashion industry starts on August 29th and runs until September 3rd in Tokyo. For the second season in a row, the schedule includes a 50-50 mix of physical (27) and digital (22), reflecting the country’s more cautious approach to managing Covid (Japan still restricts the movement of foreign tourists, although business travel rules are more lax, and most Domestic epidemic restrictions have been lifted). Tokyo Fashion Week has never attracted a consistent international crowd, instead top Japanese designers are often seen in Paris (in the released Paris Fashion Week schedule, the entire Japanese lineup is back for the first time, including Epidemic, Undercover, Junya Watanabe, Noir Kei Ninomiya and Issey Miyake, The brand’s first show since the designer’s passing earlier this month).
Serena Williams’ Grand Final. US Open Tennis Tournament Starts August 29th. The relationship between tennis and fashion goes back nearly a century, but in recent years stars have grown bolder and more entrepreneurial in what they wear on court. Serena Williams, a pioneer on both counts, has clearly chosen. Vogue rather than the sports press to announce her retirement. If she reaches the finals, she could play 2020 champion Naomi Osaka, who has partnered with Levi’s, Louis Vuitton and other brands. On the men’s side, thanks to a deal between On and Blockbuster Uniqlo, fashion guru Roger Federer is sitting out the tournament after recovering from a knee injury. Like Williams, he’s about to retire and whether or not he picks up a racket again, he’s solidified his status in the fashion world.
What to watch this week
Sunday
MTV Video Music Awards at 8 pm ET
Monday
The American Open tennis tournament began
Rakuten Fashion Week opens in Tokyo. It runs until September 3.
Wednesday
Until September 10, the Venice Film Festival begins.
Michelle Bachelet, who ended up as the United Nations High Commissioner for Human Rights; China has said it wants to release a long-delayed report on its treatment of Uyghurs and other Muslim minorities today.
Inflation data for the euro area has been announced for the month of August
Thursday
Kate Moss’ wellness brand launches COSMOSS.
Lululemon reports quarterly results
Friday
Frieze Seoul, the organization’s first Asian art fair, will launch alongside the KIAF Seoul Contemporary Art Fair.
August US unemployment data has been released
He wants to hear from you next week! Send tips, suggestions, complaints and compliments. brian.baskin@businessoffashion.com.
Join BoF Professional for unique insights and analytics that will put you ahead of the competition. Sign up for BoF Professional here.
[ad_2]
Source link
