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Digital fashion is the latest rage in the fashion industry these days. According to The Digital Speaker, in recent years, fashion houses have been working with game developers to produce fashion in 3D. This trend has been around for a while, but it really picked up steam during the lockdown, Forbes says. As this fad continues to spread, companies at the forefront of this new shift continue to lead the way, from 3D to clothing.
What inspired fashion companies to develop the new concept that helped popularize digital fashion? And what are the challenges of being the first?
The new “What Happened?” Interviewing host Christine Russo on this topic, she interviews Mickey LaRose, head of content and strategy for The Factory – a company whose team she is a founding member of. The two talked about the rise of digital fashion, how it’s changing the fashion industry, and the future as it expands.
Rousseau and LaRose discuss…
● Pressure to be the “first” company in a new concept
● How collaboration between Fabricant and other digital fashion companies is important
● The factory’s goal for the entire fashion industry and the future
The factory was established in In 2018, it was one of the very first fashion houses to do fashion that wasn’t about clothes. Their motto since inception has been digital-first, and that title has come with challenges, but that should be their goal.
“Four years ago, when no one was having this conversation, it was a very radical position to just declare that having costumes doesn’t need to be physical,” LaRose said. Our spirit and attitude has always been to be a pessimistic, yet purposeful hacker.
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