For senior political journalist Matshidiso ‘Tshidi’ Madia at Primedia High Heights

EWN Editor-in-Chief Sibusiso Ngalwa said: “We are delighted that Tshidi came home to Premdia last year. She adds great value to our political coverage on our talk stations 702 and Cape Talk, as well as on EWN, and her new podcast with top political leaders and personalities makes it a pleasure to listen to.

Ngalwa said: “At Primedia, we hold our integrity very strongly, because credibility is a cornerstone of Primedia’s journalistic brand. Over the past few years, Tshidi’s insightful and informed coverage of critical political issues has made her a trusted and trusted voice among listeners and a wide range of political parties.

Madia has conducted high-profile interviews with South Africa’s top political leaders, including President Cyril Ramaphosa. Her commitment to presenting an accurate and balanced view of political organizations and events has won her support and appreciation from politicians and audiences alike.

In her own words, Madhya said: “The best way to describe me is that I am an equal opportunity activist, I am fair and strong in all political circles, and they cannot ‘categorize me’ politically.” Being able to walk into any room, with any political party or group of political parties and have an open and robust conversation has worked for me. I’ve always been able to rise above the white noise to not get caught up in any particular narrative. Instead, I always try to figure out the nature of any strategy at play and how it affects the political discourse in the country. My journey as a political journalist has always been guided by the compass of honesty and authenticity. There is no greater respect for our listeners than to tell ethical stories.

Purpose and professionalism is Madhya’s signature tune. “South African journalism can sometimes fall into factionalism, we must always ensure that we do not fall into that trap. Full dedication and commitment to the honorable profession of journalism, and an open ear to all, including those with whom we disagree, ensures honest and responsible reporting. We owe it to politicians and the public.” says Madia.

Another characteristic Madia wants to instill in the newsroom is a sense of empathy and connection with our audience. She says: “The ability to empathize with how political issues affect the daily lives of our audiences is a hallmark of good, socially responsible journalism.

“Tshidi promotes Eyewitness News (EWN) as a political agenda setter,” Ngalwa said. We were later able to break revealing stories in other newsrooms. As a renowned journalist, who has earned the trust of politicians across the political divide, Madia is ready to consistently deliver breaking news to our team on major political issues. Her deep understanding of the fundamental dynamics of the political environment and the influence of South Africans is unique.

Madia’s weekly podcasts (Politricking with Tshidi Madia) are designed to be critical conversation pieces not only on political issues but also on social and cultural issues. Top leaders in the political, social, cultural and sporting arenas will be interviewed.

Madia said: “Through these podcasts we tell the story of South Africa as it unfolds. Young Democracy is a multi-layered, multi-emotional saga, and we tell its intricacies, colors, splendor, glory, failures and triumphs. As a host, I can be serious and firm, but I’m also very smart, crafty and witty, all of which should find expression in the podcast.

With her bold and insightful interviews, Madia is becoming an ‘unmissable’ voice in the packaging and analysis of contemporary South African politics. As the country heads towards crucial elections, the ANC Electoral Conference in December and the 2024 General Election, Primedia is ensuring that we have a strong political team, and Media Premium is going to play a vital role in ensuring that. team, second to none.