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AB InBev was awarded Creative Marketer of the Year at the Cannes Lions International Festival of Creativity final awards show and Colin DeCourcy was honored with the St. Mark’s Lion.
The last Cannes Lions 2022 was awarded
The film Lions, Glass: A Lion for Change, Sustainable Development Goals Lions and Titanium Lions. Special awards were also announced.
“Cannes Lions is a global platform, and it’s been an incredible week as the global creative community reunites at Cannes,” said Simon Cook, CEO, Lions.
“Our communities from around the world and from every corner of industry have come together to drive progress in innovation, business, the planet and society at large. I want to thank those who entered, shortlisted and won the Lion for setting the benchmark for innovation excellence globally,” Cook said.
Movie stars
2,028 entries were received and 61 Lions were awarded in the Film Lions celebration of motion picture innovation: eight gold, 20 silver and 31 bronze, and the judges chose two Film Lions Grand Prix awards.
The first was awarded Super man, Creative for Channel 4 by 4, London. The second Grand Prix is presented Escape from the office For Apple by Apple, Sunnyvale / Smuggler, Central LA.
Young lions movie
The gold in Young Lions went to Sweden’s Axel Bringle, creative director, BCW Stockholm and director of photography, freelancer Joel Hørdegaard.
Lions of Sustainable Development Goals
The SDG Lions received 618 entries, celebrating creative problem-solving, solutions or other initiatives that benefit creativity and strive to make a positive impact on the world.
The judges awarded 19 Lions: three gold, five silver and 10 bronze and the Great Run for The missing chapterWhispering for P&G, by Leo Burnett, Mumbai.
Glass: Lion for change
Glass: The Lion for Change, which celebrates innovation in cultural change, received 141 entries. The judges chose to award eight Lions, three gold, one silver and three bronze, and the Grand Prix. Dating storeCapital for us, by DDB Mexico, Mexico City / DDB Mexico, Mexico City.
Titanium lions
198 entries were received and the judges selected five Titanium Lions and a Grand Prix, honoring provocative, boundary-breaking, envy-inducing work that marks a new direction for the industry. Long live the princeFor the Kian Prince Foundation, EA Sports, QPR, Match Attax, by Engine, London.
Grand Prix for good
The Cannes Lions Grand Prix for Good recognizes and celebrates not only businesses and brands, but the use of creativity to create a positive impact on the world as a whole.
The jury chose to award the Grand Prix Save Ralphfor the Humane Society International, by the Humane Society of the United States, Washington, DC / Vespa Pictures, California.
Special awards
Company of the Year (formerly Company of the Year)
- WPP
- Omnicom
- Interpublic group
Network of the year
- Ogilvy
- FCB
- DDB worldwide
Independent network of the year
- Service planning team
- GUT
- Think again
The best agency of the year
- Dentsu Innovations, Bangalore, India
- We Believers, Brooklyn, USA
- Publicis, Milan, Italy
Independent agency of the year
- We Believers, Brooklyn, USA
- Service Plan, Munich, Germany
- 4 Innovation, London, United Kingdom
Palme d’Or
- Contraband, US
- ICONOCLAST, Germany
- Somesuch, United Kingdom
- Virtue Worldwide, US
- Zauberberg Production GmbH, Germany
Innovative product of the year
- Burger King
- Deputy
- Apple
Regional network of the year
Regional Network of the Year – Asia Pacific
- Densu
- Ogilvy
- Leo Burnett
(Regional Network of the Year – EME)
- official international
- Ogilvy
- BBDO worldwide
Regional Network of the Year – Latin America
- Ogilvy
- DDB worldwide
- VMli and R
Regional Network of the Year – North America
- FCB
- Leo Burnett
- VMli and R
Agency of the Year in Track
Agency of the year – Classic
David, Madrid, Spain
Agency of the year – Craft
Service Plan Germany, Munich, Germany
Agency of the Year – Participation
Africa, DDB, Sao Paulo, Brazil
Agency of the year – Entertainment
VMLY&R, Sao Paulo, Brazil
Agency of the Year – Experience
Dentsu Innovations, Bangalore, India
Agency of the year – Good
DDB Mexico, Mexico City, Mexico
Agency of the Year – Strategy
FCB Canada, Toronto, Canada
Independent Agency of the Year by Track
Independent Agency of the Year – Classic
We Believers, Brooklyn, USA
Independent Agency of the Year – Craft
Service Plan Germany, Munich, Germany
Independent Agency of the Year – Participation
Young by Matt DONAU, Vienna, Austria
Independent Agency of the Year – Entertainment
Mirimar Los Angeles, USA
Independent Agency of the Year – Experience
We Believers, Brooklyn, USA
Independent Agency of the Year – Good
Edelman, New York, USA and We Believers, Brooklyn, US
Independent Agency of the Year – Strategy
Think Again, Toronto, Canada
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