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Fashion It has a known environmental footprint of up to 10% of global carbon dioxide production. This is aggravated by fasting Fashion A business model that encourages frequent purchases of low-cost and non-durable goods.
About 30% of online purchases are returned later, most of which end up in the trash. It is estimated to be 2.6 million by 2020. ton Refunds are made this way in the US only. The problem has become so popular that online retailer Bhu has recently followed several high street brands. Brands Starting to charge for returns to discourage them.
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But what are the reasons for high returns and why are many returned items not resold? of Epidemic It has fundamentally changed the way people shop, with the temporary closure of physical stores representing a boon for online retailers. However, online retail’s increasing market share comes from long-standing fast fashion shopping habits. The premium set noveltyLow prices and both free delivery and returns, all customers are encouraged to buy more options, knowing that they can return items freely (known as “bracket”).
Buy Now plans, such as Klarna’s, which allow customers to shop without upfront fees, have fueled online consumption. Research It indicates that by offering such “payment solutions” retailers achieve a 68% increase in average order value.
The epidemic is increasing in online shopping. (Source: Pexels)
Industry research shows that cart abandonment rates decrease by 40% after payment solutions are introduced. Discount events like “Black Friday” also drive sales, accounting for about a third of all Black Friday sales. Friday spend.
Fast fashion is synonymous with returns
Despite the low prices and appeal DiscountsCheaply produced fast fashion items can typically exhibit quality and fit issues, so they are similar to returns. Impulsive spending driven by discounts, which also often leads to regret, increases relapse rates. The return rate of 32% of apparel orders is lower than other e-commerce sectors, which is only 7% in consumer electronics.
Operating returns for retailers is fraught with uncertainty and complexity. It is not known which items will be returned and under what conditions. Often, little can be done to make them want to buy again after use.
This is especially true in “Wardrobe”, where a purchased item is worn once before being returned. Not only do retailers face financial losses from reprocessing, but they can also lose reputation if damaged or defective goods are re-distributed.
The European Union has warned consumers to stop using their clothes as disposable items. (Source: AP)
ASOS has previously announced that they will stop at “Wardrobe” by closing the accounts of fraudulent returns. However, the threat of a bad review often leaves the retailer with little choice but to issue a refund.
a lot of Retailers Instead, they sell these currencies to liquidators, turning obsolete goods into quick cash. A cursory look at eBay reveals dozens of “Amazon Customer Returns” pallets available to the highest bidder.
Problems faced by retailers
Both processing costs and their increasing volume represent a challenge for retailers. The high processing costs involved in Product Returns for fast fashion items often exceed resale revenue. It is widely thought that domestic workers’ wages, which are relatively expensive in the labor-intensive return process, are responsible for this.
So avoiding returns is a very cost-effective decision. An ITV investigation into Amazon’s Dunfermline warehouse questioned the online retailer removed Tens of thousands of returned consumer goods every week. Amazon says none of the material goes to landfill but is instead donated, recycled or incinerated for energy recovery.
(Source: Pexels)
Fashion Industry It collectively produces more than 92 million tons of textile waste annually. In the US alone, clothing recycling generates more annual carbon dioxide emissions than 3 million cars.
Carbon dioxide is released through the collection of returns, when the returns are burned or placed in landfills before being added. Due to man-made expansion Threads A rapid return can take up to 100 years to fully decompose, releasing carbon dioxide and methane in the process, as well as leaching harmful substances into local soils.
How are retailers handling returns?
While the environmental implications of product returns are clear, fashion retailers also have a financial incentive to address the costly issue of returns management.
Because of the complexities surrounding reprocessing, fashion retailers are increasingly turning the onus on to specialized companies like ReBound Returns that work with retailers to make the returns process more sustainable.
restructuring Encouragement Retailers donate returned consumer goods to charity through their ReBound Regift facility. This has facilitated an estimated £190 million in charitable donations to date. According to ASOS, 97% of their returns are now resold, and no items are sent to landfill.
Fast fashion is not only dangerous to the environment, but also harms the lives of millions of workers involved in the production process. (Source: So Delhi/Instagram)
As Boohoo’s latest move shows, many online retailers have tried to pass the cost of returns on to customers. The main reason for this though Financial, the impact of similar policies to improve the environmental consciousness of customers is well known. Since 2015, plastic bag use has fallen by 97% in major UK supermarkets following the introduction of a minimum charge.
Despite the loud call. Durability Fast fashion continues to grow in the fashion industry. If marketing practices that encourage waste and fuel emissions continue, the fashion industry will retain its undesirable reputation as a major contributor to climate change. Retailers should reconsider the unintended consequences of discounting PoliciesBalancing customers’ desire to stay with environmental consciousness.
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