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The price is cheap and looks good for a long time, but fast fashion is taking a toll on the environment, making round fashion the next big thing in clothing.
Pushing for fast fashion has been gaining traction since the European Union’s draft “Strategic and Round Textile Strategy” was drafted in March.
The problem, according to the EU, is that “the tendency to use clothes for short periods of time before throwing away clothes is largely due to over-production and over-drinking habits. Such trends are known as fast fashion, which encourages consumers to continue buying low-quality and low-cost clothing, which is a fast-paced product in line with recent trends.
According to the Financial Times in June, the labels are taking the EU’s intended action seriously, saying: On the Ark ”
The big solution is to reuse the old one or make the trend of “circular fashion” on the rise as more fans join the issue.
The Swiss sportswear brand is jumping on the bandwagon. On Thursday (July 7), The Wall Street Journal reported that in June, Onion began shipping the latest model from 10,000 US customers. Claudneo has been described as ‘a shoe that will never be owned.’ Instead, runners pay $ 29.99 a month for endless supplies, unless old couples return for reuse.
Registering to use and re-use the same running shoes forever is part of OnC’s largest cycling service, giving subscribers unlimited access to shoes and other recycled fitness clothing, or, as their website states, “You do not own cycling products. Subscribe to them (like your music). Cyclon is a subscription-based service that goes round and round.
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Couture takes a stand
High-end fashion feels not only its potential but also its pressure to take action in circular fashion. Designer Ellen Fischer is among the latest; Vogue Business reported on Wednesday (July 6) that its foundation had dropped off EFF Gauntlet.
EFF “Hey, Fashion!” Presented a 130-page report entitled. With sustainable design company Pentatonic, “to understand and address industry influences, including more than 200 brands, from luxury to fast fashion burberry, Chanel, Gichisi, Louis Putton and Nike.
Fisher told Vogue Business, with a number of recommendations for more sustainable clothing production: “We want citizens with information, and the part of the job here is to raise awareness about consumption, the industry to the end consumer. Brands are doing better and trying harder. Chief executives are responsible for the bottom line, but also for environmental, social and administrative aspects.
See also.
In addition to saving the planet, there is money to be made. In a June blog post, Jessica Alford, chief executive officer of Morgan Stanley and CEO of the Institute for Sustainable Investment, said: Capital mobilization is crucial to help make the industry more sustainable.
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