Fashion retailer Intermix partners with certification

Designer fashion boutique Intermix has partnered with buy-now, pay-later (BNPL) supplier Verify, giving customers the option to pay for clothes in installments.

By selecting Confirmation at checkout, authorized Intermix customers can choose payment options ranging from interest-free weekly to four interest-free weekly to month-to-month payments, they said in a news release on Wednesday (Sept 21).

From there, customers can see the total cost of their purchase and never overpay because Affirm never charges late or hidden fees. The partnership extends to both physical and online Intermix stores, as well as a designer re/mix hub.

“Our partnership with Affirm allows our customers greater payment flexibility and price transparency in the way they pay,” said Intermix Interim CEO Karen Katz. “As we continue to scale, we are looking at digital investments that will improve the overall customer experience and enable us to deliver a highly personalized boutique shopping experience across both channels.”

As PYMNTS pointed out earlier this week, BNPL has been successful in promoting consumer spending amid high inflation. Businesses offering BNPL have enjoyed larger ticket sizes, more frequent customer visits and benefits that keep other retailers away.

watch out: Using BNPL to overcome cost of living

BNPL gives incentives to consumers to make heavy purchases even in economic crisis. Our survey found that 46% of customers unable to access traditional credit options turned to BNPL to make purchases they could not afford.

Additionally, 47% of consumers expressed interest in BNPL for expensive one-time retail purchases.

BNPL’s services are especially popular among the younger generation like Millennials and Generation Z. More than half of Gen Z shoppers – 56% – expressed interest in using BNPL options at department stores, and 52% were interested in doing so at local businesses. These shares are 57% and 46% among millennials, respectively.

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