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Fashion faces greenwashing growing investigations
Greenwashing is rampant in the fashion industry, but scrutiny of this unethical practice is growing. Will it be enough to reduce the tide of discarded clothes and other textiles being burned or thrown away in landfills? Do we really reach any sort of circular life cycle for fashion? There are encouraging signs, but we are far from reaching any critical mass.
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Carrie Sherburne is a renowned author, journalist and marketing consultant whose practice focuses on marketing communications strategies for the publishing and publishing industries.
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