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LONDON, Feb 17 (Reuters) – Fashion designer Victoria Jenkins showcased modern and functional clothes for the disabled on the runway at London Fashion Week on Friday in a collection designed to address a gap in the market.
The “Unhidden: A New Age in Fashion” event featured 30 models, all with disabilities, chronic conditions or visible differences, in floaty dresses as well as colorful chiffon tie-dye shirts with adjustable sleeves over shoe brand kurtas. Giger’s showroom.
“It’s an undisguised adaptive fashion brand … primarily aimed at inclusion in disabled fashion,” Jenkins told Reuters.
When Jenkins, who has reduced mobility, was picking up another patient in 2016, he discovered a gap in the market for garments designed to take into account all aspects of a hospital stay.
Amazed that only a few brands, including Tommy Hilfiger, offer such fashion for everyone, she decided to use her previous experience as a clothing technologist to develop her own brand.
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“When I thought of this idea, it was like a light bulb and everything changed,” she said.
“It helps me personally … but I see the impact around me when people can dress how they need to.”
People with strokes can struggle with buttons, so Jenkins’ royal blue shirt with pop snaps opens and closes easily.
“It has open holes under the arm so that anyone in treatment can access it without taking off any clothes,” she says.
Model and content creator Jessica Ping-Wilde, who uses a prosthetic leg and struggles to find pants that fit, says a brand like Unhidden makes all the difference.
“By considering that bodies are different, designers… are breaking beauty molds that have been ingrained in society for centuries,” she says.
The Jenkins Collection produces long back shirts and also suitable clothing for wheelchair users. She hopes her clothes will be more ready in the future.
“Disability is not diversity … it seems like the ultimate taboo. People are still afraid of the D word. You know, disability is not a bad word,” she said.
Reporting by Sarah Mills Editing by Alexandra Hudson
Our Standards: The Thomson Reuters Trust Principles.
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