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- Experts advise people on how to break out of fast fashion and make sustainable clothing choices.
- How to add storage and upcycling to clothes while making your own.
- The discussion was part of the Insider’s event on Tuesday, April 18, 2023.
- Click here to view the full transcript of the event.
As social media continues to drive e-commerce, use-and-return policies are becoming increasingly popular with retailers. The returns are often uncollected and contribute to 101 million tons of clothing ending up in landfills. Leaders in fashion and sustainability are working together to find connections between the two.
“Sustainability is one of the biggest issues in the fashion industry, and I feel like the word is losing its meaning when we’re constantly bombarded with messages about eco-friendly collections, recycled fibers, ethical fashion,” said Katie Brill, spokeswoman for Junk Kouture, an Insider’s fantasy presented by Deloitte. During the event, he said, “Transforming Culture, Trade and Climate for a Better Future.”
During the session “Sustainable Style and Circular Fashion,” Amanda Krause, senior lifestyle reporter, spoke with Brill and author, Ty Hunter, celebrity author and principal at TyTryOne, LLC.
Brill gave examples of how sustainability can be woven into high fashion. “Stella McCartney unveiled a prototype corset and pant at Mylo, which looks like lab-grown leather but is made from mycelium, which is like the root structure of a mushroom,” Brill said.
Brill admits that coats or special event dresses may be out of budget for some customers. She recommends renting apps and never underestimating the power of savings. These are ways people can contribute to the life cycle of clothing without waste or breaking the bank, she said.
Brill and Hunter also explored how people consume fashion in a sustainable way. “We need to go back to the society we were before, a generation that bought quality to last for years. They bought clothes that were true to their own personal style, created a capsule wardrobe that didn’t buy into trends, and moved up.”
Hunter grew up as the son of a single mother and learned from an early age how to “trick things up and make things special.” Goodwill and the Salvation Army make their own personal style of vintage and second-hand clothing from an age when it was not a vintage hunter.
Hunter says his passion for fashion, style and design dates back to long before he portrayed celebrities like Billy Porter. His beginnings to create a style came from experimenting and combining elements of both “high and low” fashion, mixing designer and vintage pieces together to create a unique fashion imprint. This method is unique to the hunter. “When I was young, I learned to work high and low because I didn’t have a choice. And so, I had to be creative,” Hunter said.
When asked about some of Hunter’s most memorable moments in his career, wearing Billy Porter is a highlight. He said, “Billy, I can say, it’s very interesting, because he allowed me to do anything. And I noticed that, what I admire, I see a lot of young designers going that way.”
As sustainable fashion is an energy and resource intensive industry, fashion is concerned with its impact on the environment. “It’s all about creating products that have a very low negative impact on the environment,” Brill said.
“Just being a sustainable fashion brand is very difficult, if not impossible, especially at scale. But what brands can do on a sustainability mission is absolutely clear.”
The discussion moved to circular fashion, which is an overall extension of the clothing life cycle. “It’s really about keeping items and materials in circulation rather than creating new items,” Brill said. It’s easier for Brill to continue to recycle clothes and not to waste than to create a fully sustainable brand.
Hunter closed by recommending runway-ready looks for those who want to use circular fashion techniques. “Start in your closet. A lot of people don’t know. I like to go through things in my closet, and if it has meaning, I’ll keep it. If not, I’ll trick it out and make it different and make it something special.” .
In terms of his favorite push-up or tricked-out pieces, Hunter says, “I was in Brazil, and I got this tank top from a can… you know when they open the can for the soda?” they have.
Brill said, “I called one of my mother’s killers from behind. She was swinging.”
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