Every ecommerce operator needs the 3 technology components of yesterday

Bar is high in the e-commerce world, with more consumers turning to online channels than ever before and coming up with promises based on their experience with technology giants. Amazon And Apple.

To continue and stand out, retailers have a good range of first-class merchandise retailers. Mercharily merchandise merchandise merchandise merchandise merchants ………………………………………………….

But with the seemingly endless supply of new technologies, deciding where to focus and what the investment is worth can be a little difficult. Recently published ecommerce technology guide Retail TouchPoints Enter the next ecommerce experience into the new technology. These three A must have for all ecommerce websites

1. 3D product image

2D just doesn’t cut it anymore. For growing channel-agnostic consumers, they buy from their homes on their phones (actually added by CVD). They want to see the product as they would if they were in a store without going to the store.

3D modeling technologies already have a proven ROI – for example, Shopify reports that merchants on the platform have added 3D content to their stores. 94% Conversion lift on average.

The best part is that using 3D models can be relatively inexpensive, and in some cases save money. ”If a company designs or manufactures their product, they probably already have a 3D model somewhere. This only needs to be upgraded for another service, ”said Ashley Crawder, co-founder and CEO of 3D SaaS platform VNTANA. Retail TouchPoints “Once you get a 3D model, you can create the 3D image you want from it, which eliminates the need for most of your photo shoots.”

And here’s the poet: 3D modeling is based on the Advanced Reality (AR) experiment, which other online consumers are desperately looking for. And AR is moving towards the Meters, so by doing this one thing, retailers can lay the groundwork for the many big things that will come in the digital business.

2. QR codes (but use them correctly)

In the history of technology recovery, QR code It really deserves a special place. It is now difficult to escape all over the United States, except for those who died before Kovid. This relatively low-tech tool has become a very effective way for brands to communicate more with consumers. P QR codes play a central role in the case AmazonNew tech-led style stores.

“It’s very frustrating. Brands and retailers are terribly undervalued by QR codes.”Says Crudder. “I say only nine out of 10 QR codes go to the dot.com site. For example, I have Sprite can and a QR code will take me to Sprite.com. Why do I go to Sprite.com? I don’t care about Sprite.com. In QR code, two things happen: there is a trigger and there is experience. QR codes are triggers, people know something is happening now. The problem is that everyone is under work in their experience. We need to be more conducive to QR codes, which is to create experiences that add a digital layer to the physical product.. ”

With sportswear brand BoleFor example, M7 innovations have created QR codes integrated with brand campaign posters. As the fans looked at the images, the athlete’s eyeglasses on the poster “were painted on their faces and you can really try them,” Mahre said.

When QR codes are used correctly – that is, in an excessive way – they can be a powerful tool for engaging and transforming consumers.

3. A headless business

The term “selfless business” has been around for a long time, especially as startups are becoming more and more retailers. And while the overuse of the word may be enough to make retailers shrug their shoulders, there is a reason why headless business is the talk of the town. Amazon.

“Amazon.com is not a monolithic ecommerce platform, it is. More than 1,000 “In an interview with Tom Webchford, Head of Global Business Development at Amazon Web Services,” he said. Retail TouchPoints. If you want, you can update your Amazon website every second. You can schedule two releases a year on the old single websites because you have to do all this backward migration and experiment and make sure everything works together.

The flexibility of making regular improvements to your site (daily or hourly), adding new functions with modular plugins – and doing everything without causing a general breakdown – is appealing. Re-platforming can be expensive, which is why large retailers are quick to accept it. Still, Coresight Research predicts that more and more small retailers will start to adopt mindless solutions as they seek to emulate the capabilities and experience of large ecommerce players.

Download the copy Ecommerce Technology Guide Learn more about these tools and other future ecommerce developments.