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Gran Turismo teams up with Dior to create bespoke racing gear and De Tomaso Mangusta.
High fashion and racing games don’t mix? Think again. In a surprise announcement yesterday at the Gran Turismo World Series in Salzburg, Austria, the world’s biggest selling racing producer, Polyphony Digital, has announced a partnership with luxury fashion brand Dior. And a key part of that partnership includes the specially-designed De Tomaso Mangusta supercar.
It is the first imaginative fashion project for Dior Couture, creating an exclusive new series of in-game items, including racing apparel, helmets, gloves and shoes, alongside the brand’s artistic director of men’s collections, Kim Jones.
The Gran Turismo industry leader using computer graphics, the World Series organizer, yesterday unveiled a sophisticated video featuring the Dior oblique pattern and the Christian Dior Atelier in a yellow and gray racing car designed by Dior in Salzburg. Avenue Montaigne Logo – Celebrating the 30 Avenue Montaigne address in Paris where Christian Dior set up his design house.
This comes with matching gloves and special “Diorizon” shoes, also featuring the iconic Force design. The number 47 also appears on clothing, marking Dior’s founding and first fashion show in 1947. Along with the apparel items, Polyphony has introduced a classic supercar that will be available at the Hagerty Collection Legends car dealership next month.
The beige and gray De Tommaso accentuates the yellow and gray Dior suit.
First built in 1967 is the De Tommaso Mangusta Special Edition, which also features a subtle two-tone mystery livery. Originally penned by renowned Italian designer Giorgetto Giugiaro, the De Tomaso is powered by a 4.9 liter Ford-sourced V8. The beige and gray car also sports the number “47” as well as special Dior decals. These items will be available in the game on August 25th, we can expect a game update on this date.
Gran Turismo’s other official partners include Toyota, Michelin, Mazda, Brembo, BBS, Sony Alfa and Genesis, making the game a bestseller with over 80 million copies sold since its launch in 1997. . and high fashion.
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